Former Greenrock CEO Inducted Into ULI Championship Team

Sarah Cowan on July 4, 2022

Gloria Mogavero Headshot

TORONTO, July 4, 2022 – We are proud to announce that the Toronto Urban Land Institute (ULI) has bestowed Gloria Mogavero the honour of joining its Women’s Leadership Initiative (WLI) Championship Team. The WLI Championship Team is dedicated to spotlighting influential women in the Toronto real estate industry who exhibit strong leadership skills and support the development of a healthier, more prosperous and equitable region.

Gloria joined Greenrock in 2010 and served as Chief Executive Officer for over a decade before retiring this past April. She has 45 years of experience at some of Canada’s top real estate leaders and developers such as CB Richard Ellis as Operations Manager for a 3 million square foot commercial portfolio for the Bank of Nova Scotia, which included Scotia Plaza, and at Greenwin Property Management Inc. as Executive Vice-President.

Gloria first began her career as a secretary and went on to take a Chartered Accountant (CA) course where she was one of only a handful of women. She learned quickly it would take a great deal of confidence, determination, and perseverance to make it in this industry. She spent many long hours working a full day in the office and going to night school in the evenings. It took an immense amount of hard work to accomplish the success she has achieved to date. She now uses her voice and leadership skills to shape communities that are inclusive and provide equitable opportunities for all to succeed.

In her time as CEO at Greenrock, Gloria played a critical role in the repositioning plan for Postmedia Place (365 Bloor St. E). Her efforts increased the value of the building three-fold over five years and led to Postmedia Place being awarded the BOMA Canada National Earth Award.

Gloria was also instrumental in implementing a company culture that makes giving back a priority. Thanks to her influence, Greenrock earned the first Company Culture Award of Excellence and the Outstanding Community Service Award at the 2019 Federation of Rental Housing Providers of Ontario MAC Gala.

It was this same community-minded approach to real estate that earned Greenrock the 2021 Canadian Federation of Apartment Associations (CFAA) Rental Housing Provider of the Year Award. Gloria was deeply involved in the development of Greenrock’s multi-faceted COVID-19 response which encompassed a $4 Million relief fund with donations to over 50 Canadian non-profits and $600 each of grocery gift cards to all suites in Greenrock’s 2000-suite residential portfolio. Greenrock also offered a last month’s rent program whereby residents had the option to use their last month’s rent as a credit towards upcoming rent payments if they were struggling financially during the pandemic.

Gloria shared in a recent interview for International Women’s Day that “it was always [her] dream to be part of a company that valued excellence in service to its clients, residents, tenants and staff.” She looks forward to continuing fostering mentorship opportunities for other young women in the real estate industry as she fully embraces this new chapter of retirement.

To view Gloria’s WLI Championship Team profile, visit the ULI’s website.

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About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

About Urban Land Institute: ULI is global member-supported non-profit research and education organization dedicated to providing leadership in the responsible use of land. The Women’s Leadership Initiative (WLI) is part of a global ULI network promoting the advancement of women in real estate and development.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Named Finalist for CFAA Rental Housing Provider Award

Sarah Cowan on May 12, 2022

group shot of Greenrock team at CFAA awards gala table

TORONTO, May 12, 2022 – Greenrock was announced as a finalist for the 2022 Canadian Federation of Apartment Associations (CFAA) Rental Housing Provider of the Year Award within the 10,000 units or fewer category in recognition of its commitment to create healthy and sustainable communities. The announcement was made at the CFAA Awards Dinner on May 10th.

Greenrock owns and manages two prominent residential communities in the heart of Toronto, including Davisville Village just steps from Davisville Station and Village Green near Church and Wellesley. This is the third consecutive year the CFAA has selected Greenrock as a finalist in the category and last year, Greenrock was announced as the winner of the 2021 Rental Housing Provider of the Year Award.

“Securing a spot on the shortlist for the Rental Housing Provider of the Year Award is a fantastic accomplishment for our team at Greenrock and we are so honoured to have won last year. We extend our greatest thanks to our team members who continue to work so hard to deliver the best service to our residents, even throughout the pandemic,” says Barbara Rodgers, Greenrock CEO. 

Greenrock created a new task force in 2021 dedicated to establishing an Environmental, Social, and Governance (ESG) strategy designed to serve as a transparent and actionable roadmap to create strong and healthy communities for people to both live and work in Toronto.

A key focus of Greenrock’s environmental vision is minimizing its ecological footprint to operate as sustainably as possible. To accomplish this, the team actively works to reduce greenhouse gas emissions, water, and energy usage across all properties in its residential and commercial portfolios. Greenrock was named one of the first partners of the City of Toronto’s new Green Will Initiative (GWI), which is dedicated to accelerating the reduction of greenhouse gas emissions from buildings in Toronto.

Greenrock IMPACT is the company’s charitable arm that champions all endeavours related to supporting the wellness of Greenrock’s residents, team, and community members. Greenrock IMPACT’s COVID-19 Relief Fund has exceeded $4 million in resident and community support since March 2020, including donations to over 50 registered Canadian charities in the categories of food security, mental health, Black Indigenous and People of Colour (BIPOC) communities, LGBTQ2S+ communities, senior care, shelters and outreach support, and women’s health. Greenrock also created a Last Month’s Rent (LMR) program that gave residents facing financial challenges the option to use their LMR as a credit towards their rent payments.

Supporting BIPOC communities and promoting Diversity, Equity and Inclusion are two important commitments prioritized in the development of Greenrock’s social vision. These commitments encompass many social wellness initiatives, including a mandatory Diversity, Equity, and Inclusion workshop series for team members to develop skills to actively recognize and resist bias. Greenrock also provided scholarships for 10 BIPOC students facing significant barriers to their education through ONE City Fund.

As a small privately-owned landlord, Greenrock is fortunate to have the ability to take a grassroots approach to create change in local communities with the hope that it will inspire others in the real estate industry to follow suit and adopt a more sustainable, community-minded approach to property management.

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About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca