Six Toronto Charities Gifted $100K Greenrock Holiday Donation

TORONTO, January 4, 2023 – Greenrock is proud to announce that our residents and tenants have selected Food Banks, Shelters/Emergency Housing, and Mental Health as the most meaningful causes, resulting in their award of over $100,000 through the Greenrock Charitable Trust this winter.

The 2022 Greenrock IMPACT Resident and Tenant Donation recipients are Covenant House, Haven Toronto, Distress Centres of Greater Toronto, Progress Place, Daily Bread Food Bank, and Second Harvest.

The Greenrock IMPACT Resident and Tenant Donation is an annual program launched in 2018 that directly engages those living and working in Greenrock buildings in the selection of causes and charities most in need of support. Greenrock’s IMPACT Committee collaborated with its Executive Team and Board of Directors to nominate the recipients. All selected charities are registered, local, non-political, and non-religious as required by the funding criteria. 

“Greenrock’s holiday donation program is a tradition we proudly support, made possible by the thoughtful input of our community-minded residents and tenants,” says Barbara Rodgers, Greenrock’s Chief Executive Officer. “We thank everyone who invested their time in consideration of all of these worthy charities.” 

To date, a total of $630,000 has been donated to local charities through the Greenrock IMPACT Resident and Tenant Donation program since its inception.

To learn more about Greenrock IMPACT, visit www.greenrockreal.ca/impact/

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About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations. 

About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Announces New BIPOC Scholarships with Children’s Aid Foundation of Canada

TORONTO, October 6, 2022 – Greenrock IMPACT is launching a new scholarship partnership, “Greenrock Scholars”, with Children’s Aid Foundation of Canada which will grant two Black Indigenous and Peoples of Colour (BIPOC) youth with $5,000 scholarships for the 2022/2023 school year.

The cost of tuition and living expenses are a major financial barrier to youth currently living in or leaving care, especially for BIPOC students who already face obstacles related to economic and social marginalization. Greenrock IMPACT is committed to celebrating cultural diversity and created this partnership with the Foundation to empower BIPOC youth to thrive academically and progress toward a brighter future.

“Greenrock is thrilled to partner with Children’s Aid Foundation of Canada to support motivated young students in achieving their desire for success. We look forward to learning more about this year’s recipients and how Greenrock Scholars supported their academic goals,” says Barbara Rodgers, Greenrock CEO.

The scholarships will be administered through the Foundation’s Post-Secondary Education Program, which was launched in 1995 to provide youth from care with financial support to access with the same educational opportunities as their peers not from care.

Scholarships are awarded through an annual competitive review process and decisions are made by the Foundation’s Scholarship Award Committee using the criteria of financial need, individual attributes, academic achievement, personal contribution, and potential for success.

The next round of Children’s Aid Foundation of Canada’s scholarship applications will open in December 2022 for the academic year beginning in September 2023. For more information about the Foundation’s Post-Secondary Education Program, visit https://cafdn.org/your-impact/programs-and-funds/post-secondary-education-program/

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About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations.

About Children’s Aid Foundation of Canada: Children’s Aid Foundation of Canada’s mission is to be Canada’s leading charity dedicated to improving the lives of children and youth involved in the child welfare system.

For Media Enquiries: Please email Greenrock’s Manager of Communications and Social Media, Sarah Cowan, at scowan@greenrockreal.ca

Former Greenrock CEO Inducted Into ULI Championship Team

TORONTO, July 4, 2022 – We are proud to announce that the Toronto Urban Land Institute (ULI) has bestowed Gloria Mogavero the honour of joining its Women’s Leadership Initiative (WLI) Championship Team. The WLI Championship Team is dedicated to spotlighting influential women in the Toronto real estate industry who exhibit strong leadership skills and support the development of a healthier, more prosperous and equitable region.

Gloria joined Greenrock in 2010 and served as Chief Executive Officer for over a decade before retiring this past April. She has 45 years of experience at some of Canada’s top real estate leaders and developers such as CB Richard Ellis as Operations Manager for a 3 million square foot commercial portfolio for the Bank of Nova Scotia, which included Scotia Plaza, and at Greenwin Property Management Inc. as Executive Vice-President.

Gloria first began her career as a secretary and went on to take a Chartered Accountant (CA) course where she was one of only a handful of women. She learned quickly it would take a great deal of confidence, determination, and perseverance to make it in this industry. She spent many long hours working a full day in the office and going to night school in the evenings. It took an immense amount of hard work to accomplish the success she has achieved to date. She now uses her voice and leadership skills to shape communities that are inclusive and provide equitable opportunities for all to succeed.

In her time as CEO at Greenrock, Gloria played a critical role in the repositioning plan for Postmedia Place (365 Bloor St. E). Her efforts increased the value of the building three-fold over five years and led to Postmedia Place being awarded the BOMA Canada National Earth Award.

Gloria was also instrumental in implementing a company culture that makes giving back a priority. Thanks to her influence, Greenrock earned the first Company Culture Award of Excellence and the Outstanding Community Service Award at the 2019 Federation of Rental Housing Providers of Ontario MAC Gala.

It was this same community-minded approach to real estate that earned Greenrock the 2021 Canadian Federation of Apartment Associations (CFAA) Rental Housing Provider of the Year Award. Gloria was deeply involved in the development of Greenrock’s multi-faceted COVID-19 response which encompassed a $4 Million relief fund with donations to over 50 Canadian non-profits and $600 each of grocery gift cards to all suites in Greenrock’s 2000-suite residential portfolio. Greenrock also offered a last month’s rent program whereby residents had the option to use their last month’s rent as a credit towards upcoming rent payments if they were struggling financially during the pandemic.

Gloria shared in a recent interview for International Women’s Day that “it was always [her] dream to be part of a company that valued excellence in service to its clients, residents, tenants and staff.” She looks forward to continuing fostering mentorship opportunities for other young women in the real estate industry as she fully embraces this new chapter of retirement.

To view Gloria’s WLI Championship Team profile, visit the ULI’s website.

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About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

About Urban Land Institute: ULI is global member-supported non-profit research and education organization dedicated to providing leadership in the responsible use of land. The Women’s Leadership Initiative (WLI) is part of a global ULI network promoting the advancement of women in real estate and development.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Named Finalist for CFAA Rental Housing Provider Award

TORONTO, May 12, 2022 – Greenrock was announced as a finalist for the 2022 Canadian Federation of Apartment Associations (CFAA) Rental Housing Provider of the Year Award within the 10,000 units or fewer category in recognition of its commitment to create healthy and sustainable communities. The announcement was made at the CFAA Awards Dinner on May 10th.

Greenrock owns and manages two prominent residential communities in the heart of Toronto, including Davisville Village just steps from Davisville Station and Village Green near Church and Wellesley. This is the third consecutive year the CFAA has selected Greenrock as a finalist in the category and last year, Greenrock was announced as the winner of the 2021 Rental Housing Provider of the Year Award.

“Securing a spot on the shortlist for the Rental Housing Provider of the Year Award is a fantastic accomplishment for our team at Greenrock and we are so honoured to have won last year. We extend our greatest thanks to our team members who continue to work so hard to deliver the best service to our residents, even throughout the pandemic,” says Barbara Rodgers, Greenrock CEO. 

Greenrock created a new task force in 2021 dedicated to establishing an Environmental, Social, and Governance (ESG) strategy designed to serve as a transparent and actionable roadmap to create strong and healthy communities for people to both live and work in Toronto.

A key focus of Greenrock’s environmental vision is minimizing its ecological footprint to operate as sustainably as possible. To accomplish this, the team actively works to reduce greenhouse gas emissions, water, and energy usage across all properties in its residential and commercial portfolios. Greenrock was named one of the first partners of the City of Toronto’s new Green Will Initiative (GWI), which is dedicated to accelerating the reduction of greenhouse gas emissions from buildings in Toronto.

Greenrock IMPACT is the company’s charitable arm that champions all endeavours related to supporting the wellness of Greenrock’s residents, team, and community members. Greenrock IMPACT’s COVID-19 Relief Fund has exceeded $4 million in resident and community support since March 2020, including donations to over 50 registered Canadian charities in the categories of food security, mental health, Black Indigenous and People of Colour (BIPOC) communities, LGBTQ2S+ communities, senior care, shelters and outreach support, and women’s health. Greenrock also created a Last Month’s Rent (LMR) program that gave residents facing financial challenges the option to use their LMR as a credit towards their rent payments.

Supporting BIPOC communities and promoting Diversity, Equity and Inclusion are two important commitments prioritized in the development of Greenrock’s social vision. These commitments encompass many social wellness initiatives, including a mandatory Diversity, Equity, and Inclusion workshop series for team members to develop skills to actively recognize and resist bias. Greenrock also provided scholarships for 10 BIPOC students facing significant barriers to their education through ONE City Fund.

As a small privately-owned landlord, Greenrock is fortunate to have the ability to take a grassroots approach to create change in local communities with the hope that it will inspire others in the real estate industry to follow suit and adopt a more sustainable, community-minded approach to property management.

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About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock IMPACT Takes on Sporting Life 10K in Support of Childhood Cancer

Greenrock staff were challenged to break a sweat this Mother’s Day for the Sporting Life 10K in support of kids and their families affected by childhood cancer.

The Sporting Life 10K is hosted annually on Yonge Street with 100% of net proceeds benefitting Campfire Circle, formerly known as Camp Ooch & Camp Trillium. Over 10,000 participants gathered in Toronto to compete in this year’s event, which was held in person for the first time in two years.

Campfire Circle is a non-profit oncology camp that fosters happiness and healing for children and their families affected by childhood cancer in hospitals, communities, online, and at overnight camps across Ontario.

Greenrock IMPACT donated $2500 to the Campfire Circle SL10K fundraising campaign through the Greenrock Charitable Trust, providing a full week of in-person camp.

Thank you to Campfire Circle for inviting the Greenrock team to join this fun event and get active together in support of a worthy cause.

Greenrock Donates $10K To Red Cross Ukraine Humanitarian Relief

TORONTO, March 16th, 2022– In support of the ongoing relief efforts in Ukraine, Greenrock IMPACT announced today it will donate $10,000 to the Red Cross Ukraine Humanitarian Crisis Appeal through the Greenrock Charitable Trust.

“The situation is truly unspeakable. It is heartbreaking to read of the brutal attacks against innocent civilians. We are hopeful for a peaceful resolution for all of those impacted,” says Barbara Rodgers, Greenrock CEO.

Donations to the Red Cross will support immediate and ongoing relief efforts, long-term recovery, resiliency, and other critical humanitarian activities both in Ukraine and surrounding countries, including support for displaced residents who have fled the country.

Our thoughts and prayers go to Ukraine as this horrific situation unfolds.

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About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations.

For Media Enquiries: Please email Greenrock’s Manager of Communications and Social Media, Sarah Cowan, at scowan@greenrockreal.ca

International Women’s Day Q&A: Greenrock Real Estate Leaders Share Their Greatest Challenges and Triumphs

Taking risks, knowing your worth, and never giving up are three markers of a woman who will accomplish incredible feats in her career. Two fearless leaders on Greenrock’s Executive Team are living proof of this testament: Barbara Rodgers, Chief Executive Officer, and Gloria Mogavero, Officer of Administration.

Barbara headshot

Barbara has over 20 years of progressive leadership and operational management experience with many of Canada’s leading real estate owners and developers, including Skyline Group of Companies, Riocan REIT, Cadillac Fairview, and her role as President and co-founder of Arcturus Realty Corporation.

Gloria was the former CEO of Greenrock from 2010-2021 and has 45 years of experience in the real estate industry. Prior to joining Greenrock, she served as the Alliance Director of CB Richard Ellis as Operations Manager for a 3 million square foot commercial portfolio for the Bank of Nova Scotia, which included Scotia Plaza. Previously, Gloria was the Executive Vice-President of Greenwin Property Management Inc.

Both Executives have experienced their fair share of discrimination and unfair treatment in the early years of their career, which took a tremendous amount of perseverance to overcome. In honour of International Women’s Day on March 8th, Barbara and Gloria share invaluable lessons about recognizing and overcoming bias and standing up for what they deserve.

What inspired you to get into the real estate/property management industry?

B:   I wish I could say that there was some inspirational moment, event, or leader that spurred my interest in the real estate industry, but the truth is that I had completed my business degree and launched my career in the trade show and conference industry and was unsure where my next opportunity might lie. I had the great fortune to be introduced to the then-President of Cadillac Fairview, Peter Sharpe, who shared that they were launching a Management Training program, which led to an offer to join the program. My experience in that training program opened the door to managing shopping centres for Cadillac Fairview and all of the opportunities that followed.

G: I was working as a student accountant for a Chartered Accountant (CA) firm and was assigned mostly real estate clients. I enjoyed the variety of accounting challenges that came with preparing financial statements for real estate owners. I left the CA program to work as a Controller for a client who owned office buildings. I have remained in the real estate industry throughout my 45-year career.

Have you faced any bias or challenges being a woman throughout your career?

B:  Many. A primary example that comes to mind occurred while I was managing a shopping centre and discovered that I was expecting my second child. It caused a ripple through the management team as there was no plan for how to deal with a manager being on maternity leave. I felt that my commitment to the company was questioned, and that I was causing a problem. Not long after returning from that maternity leave, I left the company and industry (for several years), but then was recruited to return to that role a few years later to cover a former colleague’s maternity leave. Times had started to change!

Another experience of a different nature occurred years later. I was in a senior operational role with a major client portfolio. The client service lead left and a new lead was to be appointed. My colleague, a man who was leading the leasing team, was approached to take on the role but declined as he had also decided to depart. I was then approached (finally!) and was aware of the compensation that had been offered to my male colleague. The offer to me was substantially less. I knew that I was the better candidate for the role and was determined to be compensated at the same level that had been offered to my male colleague – and I was.  It was an invaluable learning experience for me.

G: Unfortunately starting my career in the late 70’s I experienced a great deal of bias and inappropriate behaviour. One of my first experiences was as a student accountant going to a real estate developer who promptly called the senior partner at my firm to say, “You sent a woman”, to which the partner replied, ‘Yes”. The client then said, “Women can’t be accountants, they are not logical”. 

When I joined a real estate developer as Controller, I would have contractors and financial institutions asking to speak to my boss instead of dealing with me. Over the years I was the only woman at a boardroom table and, in the early days, I was expected to serve coffee, take minutes, and clean up even though there was other staff to do so. 

Inappropriate behaviour by male bosses or clients was a challenge for young women throughout the 80’s and 90’s. I made it clear that I was not going to accept any disrespect because I was female. 

What is one piece of advice you would share with your younger self if you could?

B: Take risks, listen, learn. Put your hand up. Ask questions, don’t be afraid of what you don’t know or that others will find out what you don’t know. You can do this. Stand up for yourself and others.

G: I would tell my younger self to have a better sense of humour and to not let the bias harden me so that I wouldn’t share anything personal so as not to appear weak.

What successes/accomplishments are you most proud of in your career to date?

B: I am proud of my success at working hard, building my career through successive roles that led to me becoming President of Arcturus. I asked for the role, which led to my appointment – something I’m certain that I would not have been brave enough to do early in my career. After positioning our company for acquisition, and closing the deal, I decided to walk away. That was a difficult decision and yet I knew it was right for me – and I have never regretted it. 

During my tenure there, we built and reinforced an overwhelmingly positive culture. We were unique in the industry. Third party property management is a tough business, but everyone in the company knew that they were valued, that we heard their voices and how they contributed to our success. At our senior management level, there were twelve people sitting at the table – 6 women and 6 men. We were exceptionally proud of the success of women in our organization. One of those six women decided to leave the company as we were going through the sale process. Years later, she shared with me that she wished she’d valued our culture and how we treated each other (the entire team, over 500 people) more and that she knew now that it was unlikely she’d have that experience again. That was such a meaningful moment for me and a strong incentive to continue applying these practices with future teams.

G: My first accomplishment of which I was proud was when I reached a salary level of $100,000 which only 2% of women made in Canada at the time.  I have had many accomplishments. One is the repositioning of Postmedia Place and the subsequent awards it has won from BOMA. To win the National Earth Award in 2021 out of all the office buildings in Canada was something for which the Greenrock team and our partner could be very proud. My proudest achievement is when Greenrock won the first FRPO Company Culture Award of Excellence in 2019.  It was always my dream to be part of a company who valued excellence in service to its clients, residents, tenants and staff. As CEO of Greenrock in 2019, this award demonstrated we had succeeded.


What makes you feel most empowered about being a woman in the industry?

B: Looking back, I am appreciative of having been provided opportunities to grow and become a leader, to be in a position to now, in turn, provide growth opportunities to my female colleagues. I find it empowering to increasingly be surrounded by a cohort that looks very different than it did a few decades ago. I’m proud of our collective achievements.

G: I am most empowered because there are now many women leaders in the industry and at meeting tables. Attending industry conferences now are more women and the conferences are finally featuring women panelists and chairs. 

Do you have a female role model that has inspired you within or outside the industry?

B: I don’t – and wish I’d had that as I moved through my career. It’s crucial that top executives within the industry place considerable effort into being role models and mentors, actively working to remove access to barriers and biases, and cultivating positive environments where our colleagues and those new to the industry can succeed.

G: Throughout my career I did not have many women colleagues in Executive roles. Over the last fifteen years I had met many and value networking with them.  I have been most inspired by Beverleigh Aquilanti, a coach and consultant to public, private, large, and small companies. She has helped me become a better leader and has given me confidence to open up and share more of myself with my colleagues. Her counsel is always measured. She is very wise, and I am grateful to know her.

What is one way you are supporting the #BreakTheBias movement in your own life/career?

B: My hope is to make a difference by employing a practice that acknowledges bias, then conscientiously works against it. I work at challenging myself to identify any biases that I may have – and look to work beyond them. Through educating myself and taking in full stride any advice or lessons I receive, I am better able to help develop those who are now actively seeking to grow within the industry. I strive to be a receptive and supportive leader; I want anyone who is struggling with barriers to feel that they have an ally.

G: In my professional career, I have always tried to ensure that women are paid the same as men in similar roles and are given the opportunities for challenging tasks and promotion if they wish. In my personal life, together with my husband, I have raised a son who has great respect for women and who is a true partner in his marriage. I have tried to lead by example.


Greenrock’s Break the Bias pledge: We are committed to offering mentorship and leadership opportunities that empower women and align them for success, creating a positive company culture that is inclusive and embraces diversity.

Mental Health, BIPOC, Shelters Voted Top Causes for Greenrock Holiday Donations

TORONTO, January 10, 2022 – Half a dozen Toronto charities were gifted over $100,000 this winter thanks to the support of hundreds of Greenrock residents and tenants across the city who voted for the causes most meaningful to them.   

The 2021 Greenrock IMPACT Resident and Tenant Donation recipients include Caribbean African Canadian (CAFCAN) Social Services, Toronto Council Fire Native Cultural Centre, The Neighbourhood Group/St. Stephen’s Community House, First Interfaith Out of the Cold Program, Progress Place Clubhouse, and Distress Centres of Greater Toronto.  

The Greenrock IMPACT Resident and Tenant Donation is an annual program that began in 2018 and directly involves those living and working in Greenrock buildings in the voting process to decide which causes and charities are most in need of support during the holidays.  

“We feel truly gratified to support the causes most meaningful to our residents and tenants,” says Greenrock Chief Executive Officer Barbara Rodgers. “How fortunate we are to have an abundance of caring and engaged community members in our Greenrock communities.”  

The causes with the highest votes by residents and tenants this year were mental health, BIPOC communities, and shelters/emergency housing. Greenrock’s IMPACT Committee collaborated with the Executive Team and Board of Directors to nominate six registered, local, non-political, non-religious charities to receive donations through the Greenrock Charitable Trust.  

This time last year, Greenrock donated over $100,000 to Across Boundaries, Ontario Native Women’s Association, Children’s Aid Foundation of Canada, Fort York Food Bank, and The Redwood as part of the 2020 Greenrock IMPACT Resident and Tenant Donation

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About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations.  

About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services. 

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca 

Greenrock Team Sports Staches for Movember, Donates $10K to Men’s Health Charities

Greenrock is turning its attention to men’s health on November 30th, which marks both Giving Tuesday, a global day of giving and generosity, and the final day of Movember.  

Movember is a month-long global event in November that raises awareness of testicular cancer, the most commonly diagnosed cancer in young Canadian men, and prostate cancer, which affects 1 in 9 Canadian men.  

The movement also focuses on mental health, which is an especially important topic during the pandemic. Prolonged isolation can heighten feelings of loneliness and depression, and shame is often a barrier that prevents men from reaching out for support. This year’s Movember movement is all about digging deeper and creating safe spaces to have meaningful conversations with the men in our lives.  

In support of Movember, Greenrock donated a total of $10,000 to Prostate Cancer Canada and Testicular Cancer Canada on behalf of the Greenrock team through the Greenrock Charitable Trust. 

Greenrock team members were also encouraged to help raise awareness of the cause by growing facial hair or flaunting faux moustaches on sticks.  

We thank our team for ditching their razors in support of this important cause and helping us take the stigma out of these conversations. There are helpful tool kits and supports available on the Movember website to learn more about the early signs of prostate and testicular cancer.  

Greenrock’s charitable arm, Greenrock IMPACT, is devoted to giving back to local charities and causes like Movember through annual initiatives and donations. To learn more, please visit https://www.greenrockreal.ca/impact/ 

Postmedia Place Wins National Earth Award at BOMEX 2021

TORONTO, October 26, 2021 – Postmedia Place is being celebrated amongst the greenest commercial properties in the country after winning a BOMA Canada National Earth Award in the office category. The victory was announced at the BOMEX Virtual National Awards Reception & Gala on Thursday.   

BOMA Canada’s National Earth Award recognizes excellence in resource preservation and environmentally sound commercial building management. Postmedia Place advanced to the national level after achieving a BOMA BEST Platinum Certification score of 96.1%, the highest in the GTA’s 250,000 – 499,999 ft2 office category, which resulted in the building winning the BOMA Toronto Earth Award earlier in June of this year.  

“This is a tremendous achievement that speaks volumes about the performance of our Greenrock Commercial Services team. Thank you BOMA Canada for this prestigious recognition,” says Barbara Rodgers, Greenrock CEO. 

 Greenrock Commercial Services is actively working to minimize its carbon footprint by implementing energy-reduction strategies and measuring annual energy and water performance. Greenrock is a proud partner of the City of Toronto’s Green Will Initiative, which invites building owners across the city to accelerate the reduction of greenhouse gas emissions. 

“We also want to thank Shiplake for the great deal of time and resources their team has spent working with us to make Postmedia Place the impressive asset it is today,” says Justin Taylor, Greenrock COO.  

A rigorous application process is required to compete at the national level, including documentation and written submissions for each of the following sections: Building Description, Executive Summary, Competition Photographs, Award Ceremony Photograph, Reduction of Environmental Risk, Indoor Air Quality/Green Cleaning, Recycling, Energy Conservation, Water Conservation, Interior Finish, Green Purchasing Policy, Occupant Communication/Education, Community Impact, and Case Study.  

Postmedia Place is now invited to apply for the BOMA International TOBY® Awards where it could compete against the most environmentally conscious office spaces in the world. To learn more about Postmedia Place’s commitment to sustainability, visit https://www.postmediaplace.com/sustainability.  

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About Postmedia Place: Postmedia Place is a luxury office and retail complex conveniently situated in downtown Toronto at 365 Bloor Street East with 20 floors and over 300,000 square feet of space. The anchor tenant is Postmedia Network.  

About Greenrock Commercial Services: Greenrock has over 60 years of operating experience in managing prominent commercial buildings across Toronto, specializing in creating innovative, cost-effective, and environmentally sound operating strategies that cater to each client’s needs.   

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca 

Greenrock Announces Change in Leadership, Appoints New CEO

TORONTO, October 4, 2021 –Greenrock and the Green Group of Companies are thrilled to announce today the appointment of Barbara Rodgers as Chief Executive Officer.

Barbara is a strategic and results-oriented leader who brings to Greenrock over 20 years of progressive leadership and operational management experience with many of Canada’s leading real estate owners and developers, including her role as President and co-founder of Arcturus Realty Corporation. Prior to accepting this new role, Barbara was appointed as an Independent Director on the Greenrock Board of Directors earlier this year.

“I am excited and honoured to join the Greenrock team. Greenrock’s commitment to an exceptional service culture, investment in its community, and social responsibility resonated deeply with me, and I look forward to working with this talented team to enhance our success in the future,” says Barbara.

Greenrock Executive Chairman Barry Green looks forward to continuing oversight of Greenrock’s Board of Directors, working closely with Barbara and the rest of the Executive Team.

“I am confident Barbara will do a great job leading our team to new heights. She is an excellent leader and brings a great deal of knowledge to the table,” says Barry.

Barry wrote in a letter addressed to staff that he is proud of Greenrock’s many business achievements and how the team has come together to support one another. This year, Greenrock was awarded Rental Housing Provider of the Year by the Canadian Federation of Apartments Associations (CFAA) and the BOMA Toronto Earth Award for Postmedia Place.

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About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Green Sanderson Family Foundation Announces Donation Matching Program, Contributes $1 Million to COVID Relief

TORONTO, August 3, 2021 – Greenrock’s COVID-19 Relief Fund has now surpassed $4 Million courtesy of a new matching program by the Green Sanderson Family Foundation (GSFF). The foundation announced today it will pledge $1 Million to pandemic relief, of which $600,000 will be matched dollar for dollar with giving to charities previously funded through Greenrock’s IMPACT Committee and the Greenrock Charitable Trust.

Donna Green, MSM, the founder of Stella’s Place and a well-known philanthropist in Toronto, felt inspired to contribute to Greenrock’s COVID-19 Relief Fund as many of the charities aligned closely with her personal values.

“Community-based charities continue to be in great need and it’s an honour to be able to support so many important recipients during these difficult times while also partnering with Greenrock’s IMPACT charitable programming,” explains Donna. “Together, we are really making a difference in our communities.”

Greenrock recently donated a further $ 1 Million to over 50 Canadian charities as part of its latest COVID-19 Relief Fund tranche. Several months of careful deliberation and planning were spent to create a strong balance of charities – both local and national – all with the intent of making the strongest community impact.

As part of the GSFF matching program, donations to the following charities were matched dollar-for-dollar with contributions from the Greenrock Charitable Trust:

Black Health Alliance, Caribbean African Canadian Social Services, Ontario Native Women’s Association, Toronto Council Fire Native Cultural Centre, Delta Family Resource Centre, Anishnawbe Health Foundation, SickKids Foundation, Variety Village, Child Development Institute, Children’s Aid Foundation of Canada, The Toronto Children’s Breakfast Club, Daily Bread Food Bank, Food Banks Canada, Building Roots, Black Creek Community Farm, Second Harvest, Fort York Food Bank, Sherbourne Health, Michael Garron Hospital Foundation, St. Joseph’s Health Centre Foundation, St. Michael’s Hospital Foundation, Sunnybrook Foundation, Sinai Health Foundation, Casey House, Lesbian Gay Bi Trans Youth Line, QMUNITY, The 519, Stella’s Place, Haven Toronto, SPRINT Senior Care, Sunshine Centres for Seniors, Albion Neighborhood Services, The Neighbourhood Group/St. Stephen’s Community House, Scarborough Centre for Healthy Communities, Sistering, Out of the Cold Foundation, Eva’s Initiatives for Homeless Youth, Covenant House Toronto, Interval House, The Redwood, Women’s College Hospital Foundation, Dress for Success Toronto

In addition to the matching program with Greenrock, Donna selected several other local charities to receive contributions through GSFF, including the Indigenous Peoples Resilience Fund through Community Foundations of Canada, SKETCH Working Arts, Sheena’s Place, North York Women’s Centre, Art Starts, Regent Park School of Music, Native Earth Performing Arts, and Young Voices Toronto.

Greenrock’s COVID-19 Relief Fund Soars to $3.5 Million

TORONTO, June 7th, 2021 – Greenrock, which was recently named Property Manager of the Year by the Canadian Federation of Apartments Association, is not slowing down the momentum of its pandemic support measures… Greenrock announced today it will donate a further $1 Million to 55 Canadian charities.

“It is a privilege for us at Greenrock to work with so many charities making an incredible impact on the front line of our country’s COVID relief efforts, especially during this tense third-wave. We look forward to seeing the positive results of these donations in the coming months for both our residents and community members,” says Barry Green, Greenrock CEO.

Greenrock will award the funding to the following charities in the respective categories:

Food: Building Roots/Growing Neighborhoods Foundation, The Toronto Children’s Breakfast Club, Daily Bread Food Bank, Food Banks Canada, Black Creek Community Farm, Second Harvest, Fort York Food Bank, St James Town Community Co-op through CanadaHelps.

Shelter/Security: Albion Neighborhood Services, St. Stephen’s Community House, YMCA of Greater Toronto, Scarborough Centre for Healthy Communities, Sistering, Out of the Cold Foundation, Eva’s Initiatives for Homeless Youth, Covenant House Toronto, Haven Toronto

Healthcare: Sherbourne Health, University Health Network, Michael Garron Hospital Foundation, St. Joseph’s Health Centre Foundation, The Princess Margaret Cancer Foundation, SickKids Foundation, Doctors Without Borders, St. Michael’s Hospital Foundation, Sunnybrook Foundation, Toronto General & Western Hospital Foundation, Humber River Hospital Foundation, North York General Foundation (Front Line Worker Support), Sinai Health Foundation

Senior Support: SPRINT Senior Care, Sunshine Centres for Seniors, The Neighbourhood Group

Women Support: Interval House, The Redwood, Women’s College Hospital, Women United (United Way Greater Toronto), Dress for Success Toronto

Child/Youth Support: Variety Village, Child Development Institute, Kids Help Phone, Children’s Aid Foundation of Canada

Black, Indigenous and People of Colour (BIPOC) Support: Black Health Alliance, Caribbean African Canadian Social Services, Ontario Native Women’s Association, Toronto Council Fire Native Cultural Centre, Delta Family Resource Centre, Anishnawbe Health Foundation

LGBTQ2S+ Support: Casey House, Lesbian Gay Bi Trans Youth Line, QMUNITY, The 519

Mental Health: CAMH, Stella’s Place

Arts and Culture: Art City in St. James Town

To date, Greenrock’s COVID-19 Relief Fund encompasses $2.3 Million in charitable contributions and $1.2 million in direct resident support. All Greenrock-managed suites received $600 of grocery gift cards to help towards their household expenses and a last month’s rent (LMR) program was created for residents to use their LMR as a credit towards upcoming rent payments.

The Greenrock IMPACT Committee continues to meet on a weekly basis to plan upcoming support measures for residents and community members. Greenrock extends its thanks to the IMPACT Committee for their hard work and to the trustees of the Greenrock Charitable Trust for their support in making these initiatives possible.

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About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations. During the pandemic, Greenrock IMPACT has focused its efforts on COVID-19 relief initiatives. 

About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services. For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock puts the Green in Earth Day 2021

Not unlike most companies, Greenrock has directed its focus and efforts this year toward adapting its operations to life in a global pandemic. On Earth Day 2021, Greenrock celebrates a key commitment that has remained consistent since its inception— its pledge to create sustainable buildings for people to live and work. Here are four testaments of how Greenrock works to achieve this promise:  

Transforming Toronto Properties 

Postmedia Place at 365 Bloor St. East in Toronto is one of Greenrock’s most significant building transformations. Several improvements have been made to the building, including retrofitting all suites with energy-saving LED lighting. Since the completion of its repositioning in 2018, the energy performance of Postmedia Place has improved dramatically. Most recently, Postmedia Place achieved Natural Resources Canada’s Energy Star Certification and is noted to be 92% more efficient than other similar buildings across the country. Postmedia was also awarded the BOMA Toronto CREST Award in 2020 for its environmental sustainability.

Following the Data 

Working closely alongside a trusted third-party energy management consultant, Greenrock tracks monthly energy and water usage, air quality, greenhouse gas emissions, and waste management. Postmedia Place currently holds the BOMA BEST® Platinum certification, the highest level that can be achieved by a company for superior environmental leadership. Greenrock is setting benchmarks and goals that will shape environmental performance for the next decade.  

Embracing the Digital World 

By developing online portals for residents and tenants, Greenrock has streamlined its communication streams with a heightened priority of reducing paper and waste. In Greenrock’s annual Resident Satisfaction Survey last year, 66% of respondents identified our portal updates as their top-rated form of building communication and 82% of Postmedia Place tenants who responded to last year’s client survey were satisfied with our tenant portal. In the wake of the pandemic, Greenrock created a COVID-19 Resources web page to keep residents up to date on the latest pandemic news and supports.  

Making Room for New Ideas  

Greenrock’s charitable arm, Greenrock IMPACT, recently formed an internal environmental committee to brainstorm creative new ideas and ways to support and promote environmental awareness as a company. The committee meets weekly to discuss and plan green initiatives.  

To learn more about Greenrock’s environmental sustainability practices at Postmedia Place, visit www.postmediaplace.com/sustainability.

Greenrock Real Estate Advisors Donates Further $20,000 to Toronto Charities During COVID-19

Shortly after announcing the winners of its annual resident donation program, Greenrock is donating $10,000 each to Daily Bread Food Bank and SPRINT Senior Care.  

Among many Canadian cities, Toronto is one of the communities hit hardest by the pandemic. With the number of cases rising daily, Greenrock is committed to giving back to charitable organizations that directly support residents, neighbors, and community members in this great time of need.  

The Daily Bread Food Bank is one of Canada’s largest food banks and supplies food to nearly 200 food programs across Toronto with a fleet of five trucks. Greenrock donated $150,000 to Daily Bread Food Bank earlier this year as part of its COVID-19 Relief Fund, which has now exceeded $2 Million. With food insecurity on the rise due to job loss and financial constraints during the pandemic, the volunteers at Daily Bread Food Bank are working tirelessly to ensure no one goes hungry this holiday season.  

SPRINT Senior Care is a not-for-profit community support service agency in Toronto that Greenrock has supported throughout the years, offering a wide range of practical and low-cost services to seniors and their caregivers.  

Since the early onset of the pandemic, SPRINT Senior Care established a COVID-19 Community Response Team with a variety of initiatives to address the impacts of the pandemic, such as a grocery delivery program, meals on wheels, and wellness checks. The organization was a runner up in the 2020 Greenrock IMPACT Resident Donation program, which donated $100,000 to five local charities voted by residents in December.  

Greenrock is optimistic that 2021 will be a brighter year for Canada, especially with the arrival of the new COVID-19 vaccine.  

Greenrock Goes Pink for Breast Cancer Awareness Month, Donates $10K to Local Charities

As part of Greenrock IMPACT’s company-wide initiatives for Breast Cancer Awareness Month this October, two local charities dedicated to improving the lives of women battling breast cancer received $10,000 through the Greenrock Charitable Trust.

Donations of $5,000 each were made to Look Good Feel Better and After Breast Cancer, which are both based in Toronto and focus on boosting the self-esteem of women fighting or recovering from breast cancer.

Look Good Feel Better offers complimentary workshops in hospitals and cancer centres across Canada to help women with cancer regain self-confidence and feel like themselves again. After Breast Cancer helps women with no insurance and limited financial resources become reacquainted with their new bodies by providing a mastectomy bra, camisole, and breast prosthesis at no cost to them after breast surgery.

Greenrock is a strong supporter of women’s health and appreciates the valuable work of organizations like After Breast Cancer and Look Good Feel Better in supporting women with breast cancer.

“It is so important for us support and empower women in our local communities. We hope to see these charities thrive for years to come,” says Greenrock’s CEO Gloria Mogavero. 

Staff across the company, fondly referred to as “RockStars,” also sported pink hats and ribbon pins throughout the month to raise awareness for the cause (see gallery below).