Greenrock Named Finalist for CFAA Rental Housing Provider Award

TORONTO, May 12, 2022 – Greenrock was announced as a finalist for the 2022 Canadian Federation of Apartment Associations (CFAA) Rental Housing Provider of the Year Award within the 10,000 units or fewer category in recognition of its commitment to create healthy and sustainable communities. The announcement was made at the CFAA Awards Dinner on May 10th.

Greenrock owns and manages two prominent residential communities in the heart of Toronto, including Davisville Village just steps from Davisville Station and Village Green near Church and Wellesley. This is the third consecutive year the CFAA has selected Greenrock as a finalist in the category and last year, Greenrock was announced as the winner of the 2021 Rental Housing Provider of the Year Award.

“Securing a spot on the shortlist for the Rental Housing Provider of the Year Award is a fantastic accomplishment for our team at Greenrock and we are so honoured to have won last year. We extend our greatest thanks to our team members who continue to work so hard to deliver the best service to our residents, even throughout the pandemic,” says Barbara Rodgers, Greenrock CEO. 

Greenrock created a new task force in 2021 dedicated to establishing an Environmental, Social, and Governance (ESG) strategy designed to serve as a transparent and actionable roadmap to create strong and healthy communities for people to both live and work in Toronto.

A key focus of Greenrock’s environmental vision is minimizing its ecological footprint to operate as sustainably as possible. To accomplish this, the team actively works to reduce greenhouse gas emissions, water, and energy usage across all properties in its residential and commercial portfolios. Greenrock was named one of the first partners of the City of Toronto’s new Green Will Initiative (GWI), which is dedicated to accelerating the reduction of greenhouse gas emissions from buildings in Toronto.

Greenrock IMPACT is the company’s charitable arm that champions all endeavours related to supporting the wellness of Greenrock’s residents, team, and community members. Greenrock IMPACT’s COVID-19 Relief Fund has exceeded $4 million in resident and community support since March 2020, including donations to over 50 registered Canadian charities in the categories of food security, mental health, Black Indigenous and People of Colour (BIPOC) communities, LGBTQ2S+ communities, senior care, shelters and outreach support, and women’s health. Greenrock also created a Last Month’s Rent (LMR) program that gave residents facing financial challenges the option to use their LMR as a credit towards their rent payments.

Supporting BIPOC communities and promoting Diversity, Equity and Inclusion are two important commitments prioritized in the development of Greenrock’s social vision. These commitments encompass many social wellness initiatives, including a mandatory Diversity, Equity, and Inclusion workshop series for team members to develop skills to actively recognize and resist bias. Greenrock also provided scholarships for 10 BIPOC students facing significant barriers to their education through ONE City Fund.

As a small privately-owned landlord, Greenrock is fortunate to have the ability to take a grassroots approach to create change in local communities with the hope that it will inspire others in the real estate industry to follow suit and adopt a more sustainable, community-minded approach to property management.

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About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

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