Greenrock is a third-generation family real estate business with a proud tradition of supporting the community and seeking greater equity for all.
In 1910, European immigrant Louis Green arrived in Toronto and began working as a bricklayer with his sons joining him as the company grew. After WWII, Louis and his sons, including Greenrock’s founder, Al Green, developed the family business and built thousands of residential units across the GTA, including the city’s first planned community in Don Mills.
Greenrock manages some of the city’s most iconic rental properties in midtown and downtown Toronto. Please visit Greenrock IMPACT to learn more about how we are helping to create strong, healthy, and environmentally sustainable communities across Toronto.
A post-war economic boom allowed for new investment in Toronto. Construction of the Yonge subway line from Union Station to Eglinton Avenue unlocked new areas for potential development.
Over the next 30 years, Greenwin Construction Company would construct thousands of affordable houses, apartment units, and condominiums across the GTA.
In 1951, Greenwin Construction Company is awarded residential development rights to Don Mills. With the extension of the Yonge subway beyond Eglinton, and construction of the Don Valley Parkway in 1953, the once secluded Don Mills and Eglinton area was primed for new development. Greenwin was the first multi-unit developer to build in Don Mills, and would build over 1,000 residential units in Don Mills.
“Flying Form” Construction
By the 1960s, Greenwin had developed a new innovative system for high-rise building called the “flying form.” The process involved hoisting preassembled forms (moulds) up one level at a time until the concrete was poured and settled. Once the concrete had settled, the form was removed and raised to the next level to repeat the process, greatly reducing the time for construction.
The flying form technique revolutionized the high-rise construction industry and enabled Greenwin to build over 10,000 residential units across Toronto throughout the 60s and 70s.
Postmedia Place Repositioning Complete
180 Bloor West
To provide an exceptional personal experience every day through our culture of service by taking a thoughtful approach to our communities and investing in people, property, innovation, stewardship and social responsibility.
Working as one organization, we will be recognized for delivering an exceptional customer experience in real estate services and contributing to our communities.
Conducting business with high standards and best practices.
Acting respectfully and ethically; doing the right thing – with dignity.
Initiating, planning, executing, controlling and closing complex projects is logistically challenging. We plan every detail to meet your specific success criteria on time and within budget.
Creating a coworking environment that supports and encourages team members to willingly mentor each other and seek opportunities to assist – all for the betterment of the team, organization and community.
We are dedicated to providing leadership in real estate and property management, giving and caring about people.
Chief Executive Officer
Barbara joined Greenrock as CEO in 2021 and previously served on the Greenrock Board of Directors.
As Greenrock’s CEO, Barbara is responsible for the oversight of all Greenrock divisions, including operations, family office, and Greenrock’s philanthropic pursuits.
Barbara has over 20 years of progressive leadership and operational management experience with many of Canada’s leading real estate owners and developers, including Skyline Group of Companies, Riocan REIT, Cadillac Fairview, and her role as President and co-founder of Arcturus Realty Corporation. Her track record in delivering success through innovative and collaborative solutions is supported by her commitment to developing and maintaining a corporate culture that fosters integrity and accountability.
Barbara holds a Bachelor of Commerce degree from the DeGroote School of Business at McMaster University and earned her ICD.D designation from the Institute of Corporate Directors/Rotman School of Management, University of Toronto.
Barry has over 30 years of experience in the Canadian multi-family sector and is responsible for the oversight of Greenrock’s Board of Directors.
Barry co-created Greenrock’s IMPACT program, which responds the vital real-time needs of residents and community members through a variety of annual initiatives, volunteer programs, and donations. With support from the Barry & Laurie Green Trust, Barry is deeply committed to reconciliation with Indigenous Peoples. Prior to founding Greenrock Property Management Limited, Barry worked at Greenwin Property Management for over 20 years, serving in different roles including CEO from 2003-2006.
Chief Operating Officer
Justin joined the Greenrock team in August of 2013. He brings with him over 25 years of senior management experience in construction, project management and property management and has held positions in the US, UK and Canada. Most recently, Justin held the position of Director, Real Estate for the Bank of Nova Scotia where he was responsible for over six million square feet of commercial space in Canada, Central America and the Caribbean. Until its sale in 2012, Justin was also General Manager of Scotia Plaza, the two million square foot trophy tower in downtown Toronto. Prior to this, Justin managed the operations and property management for ResREIT after moving back to Canada from the UK in 2002. While in the UK, Justin was the Managing Director for Tudor Caterers Limited, a hotel and restaurant builder, owner and manager.
Chief Financial Officer
Leo leads a dynamic team in all of Greenrock’s accounting, finance, investment and risk management activity. Leo brings more than 20 years of expertise in financial reporting and analysis, risk management, investment review and due diligence, debt and equity offerings, strategic planning and corporate governance. Most recently, Leo was a partner at Ernst & Young in their Real Estate, Hospitality and Construction group where he serviced leading Canadian Real Estate Investment Trusts, covering all asset classes, real estate advisory firms, and construction and infrastructure companies. Prior to joining Ernst & Young, Leo was a senior executive with a manufacturing concern. Leo is a graduate from the School of Accountancy at the University of Waterloo and is a Chartered Professional Accountant.
Vice President, Operations and Project Management
Michael joined the Greenrock team in August of 2014. He brings with him over 25 years of senior management experience in construction, project management and property management. Most recently, Michael held the position of Director, Asset Services for CBRE as Operations Manager for a three million square foot commercial portfolio for the Bank of Nova Scotia which included Scotia Plaza. Prior to this, Michael was a senior project manager in commercial construction acting as either the owner’s agent or on behalf of the contractor. Michael has experience with Leadership in Energy and Environmental Design (LEED) initiatives and completed work on Artscape Wychwood Barns, the first heritage development in Canada to be LEED Gold certified.
Family Office Controllor
Swarna joined the Greenrock team in August 2014. With over 10 years of experience in the real estate industry at companies such as CAPREIT and Cherishome Living, Swarna has grown her portfolio in vast strides due to her contributions and knowledge of asset and property management finance. Swarna is a Chartered Professional Accountant and a Chartered Management Accountant with the Chartered Institute of Management Accountants in the United Kingdom. Swarna has an honours bachelor’s degree in commerce from Laurentian University. In her spare time, Swarna is a yoga instructor and provides weekly yoga and meditation classes to her colleagues to promote wellness and a healthy lifestyle.
Director, Financial Planning & Analysis
Anas is an experienced finance executive with over 20 years of experience. He joined Greenrock in 2019 and is recognized for his proven ability to lead teams across multiple departments with high commercial acumen skills. Anas holds a bachelor’s degree in accounting from the University of Jordan and is a Certified Public Accountant with the New Hampshire State Board of Accountancy, as well as a Certified Management Accountant with the Insitute of Management Accountants. He is an expert in business planning, managing risks, and identifying margin enhancement opportunities.