European immigrant Louis Green arrived in Toronto and began working as a general contractor specializing in baker ovens and chimneys. His sons Al, Harold and Sam would later join him as the company grew. In Toronto, by-laws are passed that ban the conversion of single-family houses into apartment buildings. Zoning laws severely restrict the location of where new apartments could be built.

The eldest of three brothers, Greenrock’s founder Al Green was born on February 1, 1925. Al Green would devote his professional life to providing affordable housing units to residents across the GTA.

Now 15 years old, Al Green began working for his father’s business as a bricklayer in Toronto. By 1943, the family business had a net worth of $150 and a truck.

A post-war economic boom allowed for new investment in Toronto. Construction of the Yonge subway line from Union Station to Eglinton Avenue unlocked new areas for potential development.

Over the next 30 years, Greenwin Construction Company would construct thousands of affordable houses, apartment units, and condominiums across the GTA.

In 1951, Greenwin Construction Company is awarded residential development rights to Don Mills. With the extension of the Yonge subway beyond Eglinton, and construction of the Don Valley Parkway in 1953, the once secluded Don Mills and Eglinton area was primed for new development. Greenwin was the first multi-unit developer to build in Don Mills, and would build over 1,000 residential units in Don Mills.

By the 1960s, Greenwin had developed a new innovative system for high-rise building called the “flying form.” The process involved hoisting preassembled forms (moulds) up one level at a time until the concrete was poured and settled. Once the concrete had settled, the form was removed and raised to the next level to repeat the process, greatly reducing the time for construction.

The flying form technique revolutionized the high-rise construction industry and enabled Greenwin to build over 10,000 residential units across Toronto throughout the 60s and 70s.

Construction is completed on Village Green: 40 Alexander Street, 50 Alexander Street, and 55 Maitland Street. In total, 705 affordable housing units spanned across the three high-rises.

Greenwin Construction Company completes 45 Balliol Street, totaling 264 units.

Greenwin completes construction on 225 Davisville Avenue, totaling 401 units.

77 Davisville Avenue comprising of 483 residential high-rise apartments is completed by Greenwin Construction Company.

Louis Green passes away in December 1976 at the age of 77 leaving his sons Al, Harold and Sam to care for the family business.

A self-taught sculptor in his own right, Al Green founded the not-for-profit Sculpture Studio & School to provide artists of all backgrounds with a safe venue for sculpting.

Al Green was appointed to the Order of Canada for his lifetime work in philanthropy and dedication to community service.

Known for his love of the arts, the Al Green Gallery was opened to showcase Al’s works alongside professional artists.

Barry Green steps down as CEO of Greenwin Property Management Limited to start his own property management company.

Headed by Chairman Barry Green, Greenrock Property Management Limited is established.

Greenrock Property Management Limited wins the Curb Appeal Award for renovations completed at 77 Davisville Avenue.

Greenrock Property Management Limited is renamed to Greenrock Real Estate Advisors.

Greenrock Real Estate Advisors is awarded management of Postmedia Place (365 Bloor Street East) and initiates a new strategic plan and repositioning of the property.

Greenrock Resident Services is officially launched. The core function of Greenrock Resident Services is to continue to enhance its client services and to ensure that each resident is provided with the best possible experience living in one of our communities.

Greenrock’s founder, Al Green passes away at the age of 90. Known as the “dream maker” Al leaves behind a legacy that is dedicated to helping others.

Greenrock Real Estate Advisors with its partner Shiplake Properties, completes the repositioning of Postmedia Place (365 Bloor Street East). Postmedia Place is now a certified BOMA Platinum and an Earth Award recipient, which helped significantly increase the property’s value.

Greenrock Real Estate Advisors is awarded management of 180 Bloor West in the trendy neighbor of Yorkville. Greenrock begins planning structural repositioning in early 2018, including major renovations and upgrades, as well as the implementation of sustainability best practices for all major works.

Greenrock is recognized for “Best Curb Appeal” at the Federation of Rental Housing Providers of Ontario (FRPO) MAC Awards gala for its overhaul of the landscaping and courtyard at Village Green.

Greenrock launches Greenrock IMPACT. Greenrock IMPACT is devoted to creating strong, healthy, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations.