European immigrant Louis Green arrived in Toronto and began working as a general contractor specializing in baker ovens and chimneys. His sons Al, Harold and Sam would later join him as the company grew. In Toronto, by-laws are passed that ban the conversion of single-family houses into apartment buildings. Zoning laws severely restrict the location of where new apartments could be built.

Approximately 630,000 Canadians served in World War I. During and immediately after WWI, construction was at a standstill in Toronto. Building permits issued for apartment style houses comprised of less than one percent of authorized residential construction.

The eldest of three brothers, Greenrock’s founder Al Green was born on February 1, 1925. Al Green would devote his professional life to providing affordable housing units to residents across the GTA.

In October 1929, stock markets crashed around the globe. The Great Depression caused Torontonians to lose their savings, jobs and homes. By the mid-1930s, most construction focused on apartment-style housing where 30% of the population of Toronto now resided.

Now 15 years old, Al Green began working for his father’s business as a bricklayer in Toronto. By 1943, the family business had a net worth of $150 and a truck.

Over 1 million Canadians would serve in World War II, including Greenrock’s founder Al Green, to combat the growing threat of Nazi Germany and the Axis powers. Toronto industrial manufacturing was transformed into wartime manufacturing and the influx of new workers and servicemen pushed the Toronto housing market to capacity.

After WWII, despite the increase in government supported housing construction, post-war Toronto faced a wide-spread lack of affordable housing.

A post-war economic boom allowed for new investment in Toronto. Construction of the Yonge subway line from Union Station to Eglinton Avenue began helped to unlock new areas for potential development.

Over the next 30 years, Greenwin Construction Company would construct thousands of affordable houses, apartment units and condominiums across the GTA.

In 1951, Greenwin Construction Company is awarded residential development rights to Don Mills. With the extension of the Yonge subway beyond Eglinton, and construction of the Don Valley Parkway in 1953, the once secluded Don Mills and Eglinton area was primed for new development. Greenwin was the first multi-unit developer to build in Don Mills, and would build over 1,000 residential units in Don Mills.

By the 1960s, Greenwin had developed a new innovative system for high-rise building called the “flying form.” The process involved hoisting preassembled forms (moulds) up one level at a time until the concrete was poured and settled. Once the concrete had settled, the form was removed and raised to the next level to repeat the process, greatly reducing the time for construction.

The flying form technique revolutionized the high-rise construction industry and enabled Greenwin to build over 10,000 residential units across Toronto throughout the 60s and 70s.

Construction is completed on Village Green: 40 Alexander Street, 50 Alexander Street, and 55 Maitland Street. In total, 705 affordable housing units spanned across the three high-rises.

Greenwin Construction Company completes 45 Balliol Street, totaling 264 units.

Greenwin completes construction on 225 Davisville Avenue, totaling 401 units.

77 Davisville Avenue comprising of 483 residential high-rise apartments is completed by Greenwin Construction Company.

Louis Green passes away in December 1976 at the age of 77 leaving his sons Al, Harold and Sam to care for the family business.

A self-taught sculptor in his own right, Al Green founded the not-for-profit Sculpture Studio & School to provide artists of all backgrounds with a safe venue for sculpting.

Al Green was appointed to the Order of Canada for his lifetime work in philanthropy and dedication to community service.

Al Green’s son, Barry Green, is promoted to CEO of Greenwin Property Management Limited, managing over 30,000 rental units across the GTA.

Known for his love of the arts, the Al Green Gallery was opened to showcase Al’s works alongside professional artists.

Barry Green steps down as CEO of Greenwin Property Management Limited to start his own property management company.

Headed by Chairman Barry Green, Greenrock Property Management Limited is established.

Gloria Mogavero joins Greenrock Property Management Limited as CEO.

Greenrock Property Management Limited Wins Lobby Renovation of the Year for work completed at 45 Balliol Street. Greenrock also wins the Curb Appeal Award for 45 and 57-93 Balliol Street.

Greenrock Property Management Limited wins the Curb Appeal Award for renovations completed at 77 Davisville Avenue.

Greenrock Property Management Limited is renamed to Greenrock Real Estate Advisors.

Greenrock Real Estate Advisors is awarded management of 365 Bloor Street East and initiates and new strategic plan and repositioning of the property.

Greenrock Resident Services, a division of Greenrock Real Estate Advisors, is officially launched. The core function of Greenrock Resident Services is to continue to enhance its client services and to ensure that each resident is provided with the best possible experience living in one of our communities.

Greenrock’s founder, Al Green passes away at the age of 90. Known as the “dream maker” Al leaves behind a legacy that is dedicated to helping others.

Greenrock Real Estate Advisors with its partner Shiplake Properties, completes the repositioning of Postmedia Place (365 Bloor Street East). Postmedia Place is now a certified BOMA Platinum and an Earth Award recipient, which helped triple the property’s value.

Greenrock Real Estate Advisors is awarded management of 180 Bloor Street West in the trendy neighbor of Yorkville. Greenrock begins planning structural repositioning in early 2018, including major renovations and upgrades, as well as the implementation of sustainability best practices for all major works.

Greenrock Real Estate Advisors is recognized for “Best Curb Appeal” at the Federation of Rental Housing Providers of Ontario (FRPO) MAC Awards gala for its overhaul of the landscaping and courtyard at Village Green.

Greenrock Real Estate Advisors launches Greenrock IMPACT. Greenrock IMPACT is committed to building stronger, healthier and environmentally sustainable communities across the city of Toronto.

Greenrock’s 4,000 Residents nominate five charities to receive a donation from The Greenrock Charitable Trust. Camp Oochigeas, Casey House, The Redwood, SPRINT Senior Care, and Stella’s Place, each received $20,000 on behalf of Greenrock’s residents.

Greenrock IMPACT will continue its momentum by donating over $125,000 to local charities in the Toronto area. Once again it will be up to Greenrock’s residents to determine which five charities will receive a donation from the Greenrock Charitable Trust.