Greenrock Named Finalist for CFAA Rental Housing Provider Award

TORONTO, May 12, 2022 – Greenrock was announced as a finalist for the 2022 Canadian Federation of Apartment Associations (CFAA) Rental Housing Provider of the Year Award within the 10,000 units or fewer category in recognition of its commitment to create healthy and sustainable communities. The announcement was made at the CFAA Awards Dinner on May 10th.

Greenrock owns and manages two prominent residential communities in the heart of Toronto, including Davisville Village just steps from Davisville Station and Village Green near Church and Wellesley. This is the third consecutive year the CFAA has selected Greenrock as a finalist in the category and last year, Greenrock was announced as the winner of the 2021 Rental Housing Provider of the Year Award.

“Securing a spot on the shortlist for the Rental Housing Provider of the Year Award is a fantastic accomplishment for our team at Greenrock and we are so honoured to have won last year. We extend our greatest thanks to our team members who continue to work so hard to deliver the best service to our residents, even throughout the pandemic,” says Barbara Rodgers, Greenrock CEO. 

Greenrock created a new task force in 2021 dedicated to establishing an Environmental, Social, and Governance (ESG) strategy designed to serve as a transparent and actionable roadmap to create strong and healthy communities for people to both live and work in Toronto.

A key focus of Greenrock’s environmental vision is minimizing its ecological footprint to operate as sustainably as possible. To accomplish this, the team actively works to reduce greenhouse gas emissions, water, and energy usage across all properties in its residential and commercial portfolios. Greenrock was named one of the first partners of the City of Toronto’s new Green Will Initiative (GWI), which is dedicated to accelerating the reduction of greenhouse gas emissions from buildings in Toronto.

Greenrock IMPACT is the company’s charitable arm that champions all endeavours related to supporting the wellness of Greenrock’s residents, team, and community members. Greenrock IMPACT’s COVID-19 Relief Fund has exceeded $4 million in resident and community support since March 2020, including donations to over 50 registered Canadian charities in the categories of food security, mental health, Black Indigenous and People of Colour (BIPOC) communities, LGBTQ2S+ communities, senior care, shelters and outreach support, and women’s health. Greenrock also created a Last Month’s Rent (LMR) program that gave residents facing financial challenges the option to use their LMR as a credit towards their rent payments.

Supporting BIPOC communities and promoting Diversity, Equity and Inclusion are two important commitments prioritized in the development of Greenrock’s social vision. These commitments encompass many social wellness initiatives, including a mandatory Diversity, Equity, and Inclusion workshop series for team members to develop skills to actively recognize and resist bias. Greenrock also provided scholarships for 10 BIPOC students facing significant barriers to their education through ONE City Fund.

As a small privately-owned landlord, Greenrock is fortunate to have the ability to take a grassroots approach to create change in local communities with the hope that it will inspire others in the real estate industry to follow suit and adopt a more sustainable, community-minded approach to property management.

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About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Donates $10K To Red Cross Ukraine Humanitarian Relief

TORONTO, March 16th, 2022– In support of the ongoing relief efforts in Ukraine, Greenrock IMPACT announced today it will donate $10,000 to the Red Cross Ukraine Humanitarian Crisis Appeal through the Greenrock Charitable Trust.

“The situation is truly unspeakable. It is heartbreaking to read of the brutal attacks against innocent civilians. We are hopeful for a peaceful resolution for all of those impacted,” says Barbara Rodgers, Greenrock CEO.

Donations to the Red Cross will support immediate and ongoing relief efforts, long-term recovery, resiliency, and other critical humanitarian activities both in Ukraine and surrounding countries, including support for displaced residents who have fled the country.

Our thoughts and prayers go to Ukraine as this horrific situation unfolds.

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About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations.

For Media Enquiries: Please email Greenrock’s Manager of Communications and Social Media, Sarah Cowan, at scowan@greenrockreal.ca

International Women’s Day Q&A: Greenrock Real Estate Leaders Share Their Greatest Challenges and Triumphs

Taking risks, knowing your worth, and never giving up are three markers of a woman who will accomplish incredible feats in her career. Two fearless leaders on Greenrock’s Executive Team are living proof of this testament: Barbara Rodgers, Chief Executive Officer, and Gloria Mogavero, Officer of Administration.

Barbara headshot

Barbara has over 20 years of progressive leadership and operational management experience with many of Canada’s leading real estate owners and developers, including Skyline Group of Companies, Riocan REIT, Cadillac Fairview, and her role as President and co-founder of Arcturus Realty Corporation.

Gloria was the former CEO of Greenrock from 2010-2021 and has 45 years of experience in the real estate industry. Prior to joining Greenrock, she served as the Alliance Director of CB Richard Ellis as Operations Manager for a 3 million square foot commercial portfolio for the Bank of Nova Scotia, which included Scotia Plaza. Previously, Gloria was the Executive Vice-President of Greenwin Property Management Inc.

Both Executives have experienced their fair share of discrimination and unfair treatment in the early years of their career, which took a tremendous amount of perseverance to overcome. In honour of International Women’s Day on March 8th, Barbara and Gloria share invaluable lessons about recognizing and overcoming bias and standing up for what they deserve.

What inspired you to get into the real estate/property management industry?

B:   I wish I could say that there was some inspirational moment, event, or leader that spurred my interest in the real estate industry, but the truth is that I had completed my business degree and launched my career in the trade show and conference industry and was unsure where my next opportunity might lie. I had the great fortune to be introduced to the then-President of Cadillac Fairview, Peter Sharpe, who shared that they were launching a Management Training program, which led to an offer to join the program. My experience in that training program opened the door to managing shopping centres for Cadillac Fairview and all of the opportunities that followed.

G: I was working as a student accountant for a Chartered Accountant (CA) firm and was assigned mostly real estate clients. I enjoyed the variety of accounting challenges that came with preparing financial statements for real estate owners. I left the CA program to work as a Controller for a client who owned office buildings. I have remained in the real estate industry throughout my 45-year career.

Have you faced any bias or challenges being a woman throughout your career?

B:  Many. A primary example that comes to mind occurred while I was managing a shopping centre and discovered that I was expecting my second child. It caused a ripple through the management team as there was no plan for how to deal with a manager being on maternity leave. I felt that my commitment to the company was questioned, and that I was causing a problem. Not long after returning from that maternity leave, I left the company and industry (for several years), but then was recruited to return to that role a few years later to cover a former colleague’s maternity leave. Times had started to change!

Another experience of a different nature occurred years later. I was in a senior operational role with a major client portfolio. The client service lead left and a new lead was to be appointed. My colleague, a man who was leading the leasing team, was approached to take on the role but declined as he had also decided to depart. I was then approached (finally!) and was aware of the compensation that had been offered to my male colleague. The offer to me was substantially less. I knew that I was the better candidate for the role and was determined to be compensated at the same level that had been offered to my male colleague – and I was.  It was an invaluable learning experience for me.

G: Unfortunately starting my career in the late 70’s I experienced a great deal of bias and inappropriate behaviour. One of my first experiences was as a student accountant going to a real estate developer who promptly called the senior partner at my firm to say, “You sent a woman”, to which the partner replied, ‘Yes”. The client then said, “Women can’t be accountants, they are not logical”. 

When I joined a real estate developer as Controller, I would have contractors and financial institutions asking to speak to my boss instead of dealing with me. Over the years I was the only woman at a boardroom table and, in the early days, I was expected to serve coffee, take minutes, and clean up even though there was other staff to do so. 

Inappropriate behaviour by male bosses or clients was a challenge for young women throughout the 80’s and 90’s. I made it clear that I was not going to accept any disrespect because I was female. 

What is one piece of advice you would share with your younger self if you could?

B: Take risks, listen, learn. Put your hand up. Ask questions, don’t be afraid of what you don’t know or that others will find out what you don’t know. You can do this. Stand up for yourself and others.

G: I would tell my younger self to have a better sense of humour and to not let the bias harden me so that I wouldn’t share anything personal so as not to appear weak.

What successes/accomplishments are you most proud of in your career to date?

B: I am proud of my success at working hard, building my career through successive roles that led to me becoming President of Arcturus. I asked for the role, which led to my appointment – something I’m certain that I would not have been brave enough to do early in my career. After positioning our company for acquisition, and closing the deal, I decided to walk away. That was a difficult decision and yet I knew it was right for me – and I have never regretted it. 

During my tenure there, we built and reinforced an overwhelmingly positive culture. We were unique in the industry. Third party property management is a tough business, but everyone in the company knew that they were valued, that we heard their voices and how they contributed to our success. At our senior management level, there were twelve people sitting at the table – 6 women and 6 men. We were exceptionally proud of the success of women in our organization. One of those six women decided to leave the company as we were going through the sale process. Years later, she shared with me that she wished she’d valued our culture and how we treated each other (the entire team, over 500 people) more and that she knew now that it was unlikely she’d have that experience again. That was such a meaningful moment for me and a strong incentive to continue applying these practices with future teams.

G: My first accomplishment of which I was proud was when I reached a salary level of $100,000 which only 2% of women made in Canada at the time.  I have had many accomplishments. One is the repositioning of Postmedia Place and the subsequent awards it has won from BOMA. To win the National Earth Award in 2021 out of all the office buildings in Canada was something for which the Greenrock team and our partner could be very proud. My proudest achievement is when Greenrock won the first FRPO Company Culture Award of Excellence in 2019.  It was always my dream to be part of a company who valued excellence in service to its clients, residents, tenants and staff. As CEO of Greenrock in 2019, this award demonstrated we had succeeded.


What makes you feel most empowered about being a woman in the industry?

B: Looking back, I am appreciative of having been provided opportunities to grow and become a leader, to be in a position to now, in turn, provide growth opportunities to my female colleagues. I find it empowering to increasingly be surrounded by a cohort that looks very different than it did a few decades ago. I’m proud of our collective achievements.

G: I am most empowered because there are now many women leaders in the industry and at meeting tables. Attending industry conferences now are more women and the conferences are finally featuring women panelists and chairs. 

Do you have a female role model that has inspired you within or outside the industry?

B: I don’t – and wish I’d had that as I moved through my career. It’s crucial that top executives within the industry place considerable effort into being role models and mentors, actively working to remove access to barriers and biases, and cultivating positive environments where our colleagues and those new to the industry can succeed.

G: Throughout my career I did not have many women colleagues in Executive roles. Over the last fifteen years I had met many and value networking with them.  I have been most inspired by Beverleigh Aquilanti, a coach and consultant to public, private, large, and small companies. She has helped me become a better leader and has given me confidence to open up and share more of myself with my colleagues. Her counsel is always measured. She is very wise, and I am grateful to know her.

What is one way you are supporting the #BreakTheBias movement in your own life/career?

B: My hope is to make a difference by employing a practice that acknowledges bias, then conscientiously works against it. I work at challenging myself to identify any biases that I may have – and look to work beyond them. Through educating myself and taking in full stride any advice or lessons I receive, I am better able to help develop those who are now actively seeking to grow within the industry. I strive to be a receptive and supportive leader; I want anyone who is struggling with barriers to feel that they have an ally.

G: In my professional career, I have always tried to ensure that women are paid the same as men in similar roles and are given the opportunities for challenging tasks and promotion if they wish. In my personal life, together with my husband, I have raised a son who has great respect for women and who is a true partner in his marriage. I have tried to lead by example.


Greenrock’s Break the Bias pledge: We are committed to offering mentorship and leadership opportunities that empower women and align them for success, creating a positive company culture that is inclusive and embraces diversity.

Greenrock Announces Change in Leadership, Appoints New CEO

TORONTO, October 4, 2021 –Greenrock and the Green Group of Companies are thrilled to announce today the appointment of Barbara Rodgers as Chief Executive Officer.

Barbara is a strategic and results-oriented leader who brings to Greenrock over 20 years of progressive leadership and operational management experience with many of Canada’s leading real estate owners and developers, including her role as President and co-founder of Arcturus Realty Corporation. Prior to accepting this new role, Barbara was appointed as an Independent Director on the Greenrock Board of Directors earlier this year.

“I am excited and honoured to join the Greenrock team. Greenrock’s commitment to an exceptional service culture, investment in its community, and social responsibility resonated deeply with me, and I look forward to working with this talented team to enhance our success in the future,” says Barbara.

Greenrock Executive Chairman Barry Green looks forward to continuing oversight of Greenrock’s Board of Directors, working closely with Barbara and the rest of the Executive Team.

“I am confident Barbara will do a great job leading our team to new heights. She is an excellent leader and brings a great deal of knowledge to the table,” says Barry.

Barry wrote in a letter addressed to staff that he is proud of Greenrock’s many business achievements and how the team has come together to support one another. This year, Greenrock was awarded Rental Housing Provider of the Year by the Canadian Federation of Apartments Associations (CFAA) and the BOMA Toronto Earth Award for Postmedia Place.

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About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Superintendent Wins CFAA Resident Manager of the Year Award

TORONTO, May 5th, 2021 – Alex Falcon is a well-known face to many residents at Greenrock’s Davisville Village Community and is a fantastic example of the impact a strong work ethic and a positive attitude can have. Alex has been working with Greenrock as a superintendent at 45 Balliol St. in Toronto for the past five years and was announced as the winner of the Canadian Federation of Apartment Association’s Resident Manager of the Year Award at the virtual ceremony on Wednesday, May 5th.  

Alex went above and beyond his job duties this past year by stepping up to take care of the building while a fellow superintendent was ill. Taking on the role of his main caregiver and friend, Alex brought his colleague to appointments all while working overtime to ensure residents needs were met. Around this same time, another Greenrock team member went on short-term leave and Alex juggled the duties of three superintendents with an impressive amount of gusto.  

“We are so pleased to have Alex on our team and hope to have him with us for many years to come,” says Greenrock COO Justin Taylor. “A work ethic like his is a rare gem in this industry.”  

 There have been many occasions where Alex has gone out his way to help a resident while off duty. If he is out walking his dog and he sees a resident struggling with their key fob or looking for directions, he will stop what he is doing to help.  

Alex has done a spectacular job at maintaining the property throughout the pandemic and thanks to his efforts, there were no outbreaks in the building.  

On top of Alex’s win, Greenrock was also announced as the winner of the CFAA Rental Housing Provider of the Year Award at the virtual broadcast in recognition of its outstanding response to the pandemic.  

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About Greenrock: Greenrock is a third-generation family business that owns and manages multi-unit residential and commercial properties across the GTA.  For more information, please visit our website

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca 

Greenrock Awarded 2021 CFAA Rental Housing Provider of the Year

TORONTO, May 5th, 2021  Greenrock was announced as the winner of the 2021 CFAA Rental Housing Provider of the Year Award for its remarkable and multi-faceted approach to supporting residents and community members during the COVID-19 pandemic.  

Greenrock won the award within the under 15,000 units category, alongside Drewlo Lifestyle Apartments. The announcement was made at the sixth annual Canadian Federation of Apartment Associations’ Rental Housing Awards program, which was broadcasted virtually on Tuesday, May 4th, 2021.  

“It’s an incredible honour for Greenrock to be recognized as the CFAA Rental Housing Provider of the Year. Our team thanks everyone who made this award possible, including our valued residents for continuing to make Greenrock their home during the pandemic,” says Barry Green, CEO of Greenrock.  

Greenrock owns and manages two prominent residential communities in the heart of Toronto, including Davisville Village just steps from Davisville Station and Village Green near Church and Wellesley. Greenrock created a unique COVID-19 Relief Fund at the start of the pandemic, which has since grown to $3.5 million and includes the following support measures: 

  • Donations to over 40 Canadian charities addressing food security, mental health, BIPOC communities, LGBTQ2S communities, senior care, shelters and outreach support, and women’s health  
  • All Greenrock-managed suites each received a total of $600 in grocery gift cards to help with household expenses between April and December 2020 
  • A last month’s rent program whereby residents can use their last month’s rent as a credit towards upcoming rent payments 
  • Significant discounts and interest-free payment plans for residents who are experiencing financial challenges and have outstanding arrears   

Greenrock continues to show compassion towards those living within its buildings and takes a supportive approach by offering the above measures and working with residents individually to address financial challenges.  

In response to the third wave of the virus, Greenrock’s charitable arm, Greenrock IMPACT, is in the process of researching and carefully vetting charities that are slated to receive the remaining $1 Million of funding. The next wave of donations will be announced in the coming weeks. 

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About Greenrock: Greenrock is a third-generation family business that owns and manages multi-unit residential and commercial properties across the GTA.  For more information, please visit our website

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca 

Greenrock puts the Green in Earth Day 2021

Not unlike most companies, Greenrock has directed its focus and efforts this year toward adapting its operations to life in a global pandemic. On Earth Day 2021, Greenrock celebrates a key commitment that has remained consistent since its inception— its pledge to create sustainable buildings for people to live and work. Here are four testaments of how Greenrock works to achieve this promise:  

Transforming Toronto Properties 

Postmedia Place at 365 Bloor St. East in Toronto is one of Greenrock’s most significant building transformations. Several improvements have been made to the building, including retrofitting all suites with energy-saving LED lighting. Since the completion of its repositioning in 2018, the energy performance of Postmedia Place has improved dramatically. Most recently, Postmedia Place achieved Natural Resources Canada’s Energy Star Certification and is noted to be 92% more efficient than other similar buildings across the country. Postmedia was also awarded the BOMA Toronto CREST Award in 2020 for its environmental sustainability.

Following the Data 

Working closely alongside a trusted third-party energy management consultant, Greenrock tracks monthly energy and water usage, air quality, greenhouse gas emissions, and waste management. Postmedia Place currently holds the BOMA BEST® Platinum certification, the highest level that can be achieved by a company for superior environmental leadership. Greenrock is setting benchmarks and goals that will shape environmental performance for the next decade.  

Embracing the Digital World 

By developing online portals for residents and tenants, Greenrock has streamlined its communication streams with a heightened priority of reducing paper and waste. In Greenrock’s annual Resident Satisfaction Survey last year, 66% of respondents identified our portal updates as their top-rated form of building communication and 82% of Postmedia Place tenants who responded to last year’s client survey were satisfied with our tenant portal. In the wake of the pandemic, Greenrock created a COVID-19 Resources web page to keep residents up to date on the latest pandemic news and supports.  

Making Room for New Ideas  

Greenrock’s charitable arm, Greenrock IMPACT, recently formed an internal environmental committee to brainstorm creative new ideas and ways to support and promote environmental awareness as a company. The committee meets weekly to discuss and plan green initiatives.  

To learn more about Greenrock’s environmental sustainability practices at Postmedia Place, visit www.postmediaplace.com/sustainability.

Greenrock Sells Wingreen Community, Makes Room for Future Growth

TORONTO, April 7, 2021 -– Greenrock announced today that it successfully closed on the sale of Wingreen Court, Don Mills.   

Located at Lawrence and Don Mills, the properties include 2-11 Wingreen Court and were purchased by Northbridge Capital Acquisitions. The transaction closed in March 2021.

“Built in 1955 and managed by our company ever since, Wingreen Court was an important legacy asset for us. The building was built during the first wave of low-rise construction across Don Mills, fostered by our founder Al Green,” says Barry Green, Greenrock Chief Executive Officer. 

Al Green, with his partners, built over 10,000 Toronto apartment units over the next 3 decades.

“After careful consideration, we decided that transacting this asset would best allow us to focus on other Greenrock assets including our Davisville Village and Village Green communities,” explains Barry.

Barry and the Greenrock team thanks everyone who made the closing of this sale possible.

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About Greenrock: Greenrock is a third-generation family business that owns and manages multi-unit residential and commercial properties across the GTA.  For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Partners with ONE City to Provide Scholarships for BIPOC Students

TORONTO, March 18, 2021– Greenrock IMPACT is embarking on an exciting new partnership with ONE City Scholarship Fund, an initiative created by Toronto teachers to provide support and mentorship to hard-working students in their post-secondary studies.

A $26,500 donation was made to One City Scholarship Fund through the Greenrock Charitable Trust as part of Greenrock IMPACT’s Black, Indigenous, and other People of Colour (BIPOC) education funding for the year.

The donation will provide 10 scholarships for BIPOC students, with each student receiving a total of $2,500 in the first two years of their studies.

“Seeing our funds in action, with real people making real change, is such a pleasure for us to see at Greenrock. We are very grateful for the teachers and volunteers at ONE City Fund who are on the ground, implementing this program,” says Barry Green, CEO of Greenrock.

Students who receive ONE City scholarships have excelled in their studies despite considerable obstacles created by lack of financial resources, marginalization, low expectations, and stigma.

“The ONE City recipients remind me to never underestimate Toronto’s youth. With a little support, financial and social, these young people will flourish and as a result, so will our city. We’re very grateful that Greenrock is partnering with us to invest in awesome young people poised to play important roles in our future,” says Will Wallace, founder of ONE City Scholarship Fund and teacher at Downsview Secondary School.

ONE City Scholarship Fund is accepting applications for the upcoming school year until March 28th, 2021. Applicants must be a full-time student at a Toronto District School Board (TDSB) high school who will attend college or university in the year following graduation.

To learn more about the scholarship and how to apply, visit One City Scholarship Fund’s website.

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About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations. During the pandemic, Greenrock IMPACT has focused its efforts on COVID-19 relief initiatives.  

For Media Enquiries: Please email Greenrock’s Manager of Communications and Social Media, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Real Estate Advisors Donates Further $20,000 to Toronto Charities During COVID-19

Shortly after announcing the winners of its annual resident donation program, Greenrock is donating $10,000 each to Daily Bread Food Bank and SPRINT Senior Care.  

Among many Canadian cities, Toronto is one of the communities hit hardest by the pandemic. With the number of cases rising daily, Greenrock is committed to giving back to charitable organizations that directly support residents, neighbors, and community members in this great time of need.  

The Daily Bread Food Bank is one of Canada’s largest food banks and supplies food to nearly 200 food programs across Toronto with a fleet of five trucks. Greenrock donated $150,000 to Daily Bread Food Bank earlier this year as part of its COVID-19 Relief Fund, which has now exceeded $2 Million. With food insecurity on the rise due to job loss and financial constraints during the pandemic, the volunteers at Daily Bread Food Bank are working tirelessly to ensure no one goes hungry this holiday season.  

SPRINT Senior Care is a not-for-profit community support service agency in Toronto that Greenrock has supported throughout the years, offering a wide range of practical and low-cost services to seniors and their caregivers.  

Since the early onset of the pandemic, SPRINT Senior Care established a COVID-19 Community Response Team with a variety of initiatives to address the impacts of the pandemic, such as a grocery delivery program, meals on wheels, and wellness checks. The organization was a runner up in the 2020 Greenrock IMPACT Resident Donation program, which donated $100,000 to five local charities voted by residents in December.  

Greenrock is optimistic that 2021 will be a brighter year for Canada, especially with the arrival of the new COVID-19 vaccine.