Greenrock CEO Gloria Mogavero Passes Baton to Barry Green

Gloria Mogavero will be stepping down as CEO in the New Year after 11 years of leadership, feeling proud her vision for the company has been achieved.  The role will be taken over by Greenrock Chairman Barry Green in January. 

Gloria will be staying on with Greenrock on a part-time basis as the company’s new Officer of Administration. 

Gloria was hired as Greenrock’s CEO in 2009, shortly after the company sold its interests in Greenwin in 2006 and transitioned to a self-management model.  

Prior to joining Greenrock, Gloria held the position of Alliance Director for CB Richard Ellis as Operations Manager for a six million square foot commercial portfolio for the Bank of Nova Scotia, which included Scotia Plaza. Previously, Gloria was the Executive Vice-President of Greenwin Property Management Inc., at which time she helped manage over 40,000 units across Canada. 

Gloria was instrumental in implementing a new company culture at Greenrock that makes giving back a priority. In 2017, she spearheaded the “RockStar Experience,” which represents the company’s cultural transformation dedicated to providing an exceptional experience to clients, strategic partners, residents, tenants, staff, and community members. 

“Barry and the Green family’s vision to grow a company that cares about the communities they manage in is the reason I joined Greenrock,” says Gloria. “I am thankful for their support in working towards this mission for the past decade.” 

Gloria has taken on countless complex files, such as the repositioning of Postmedia Place, which has significantly increased the value of this Greenrock core asset. 

Barry, whose father Al Green developed the family business and built thousands of residential units across the GTA, wishes Gloria all the best in her new role. 

“On behalf of Greenrock, I wish to express our gratitude for Gloria’s friendship and service over the last 11 years. For some time, Gloria and I have been discussing Gloria’s desire to transition to a place that would allow her more personal time for family and travel,” explains Barry. “I am confident that COVID will soon abate and Gloria will begin in earnest this next stage of her journey.” 

Barry vows to carry on Gloria’s shared vision of building a company that demonstrates excellence in service to clients, residents, tenants, the community, and each other.  

Greenrock Gifts Over $100,000 to Canadian Charities on Behalf of Residents, Tenants

TORONTO, December 10, 2020 – In the season of giving, Greenrock residents and tenants voted for several charities across Canada to receive donations through the company’s annual holiday donation programs.

The Greenrock IMPACT Resident Donation is a unique program that was first launched in 2018 and directly involves residents in the nominating and voting process to select winning charities to receive funding each year.

At a virtual ceremony on December 9th, the five Canadian charities below were announced as the winners of the 2020 Greenrock IMPACT Resident Donation and will each receive $20,000 donations:

“It is our pleasure to gift these donations on behalf of the caring and community-minded residents who shared their voice with us this holiday season,” says Gloria Mogavero, Greenrock Chief Executive Officer.

The Redwood received an additional $10,000 on behalf of Postmedia Place tenants, who participated in the annual Greenrock IMPACT Tenant Donation.

“It is truly inspirational the generosity that Greenrock Real Estate Advisors continues to show our emergency shelter and support services for women and children fleeing domestic violence,” says Abi Ajibolade, Executive Director of The Redwood.

The Greenrock IMPACT Committee carefully selected 11 nominees for this year’s voting ballots, which included a wide range of charitable organizations across the country that reflect Greenrock’s values and commitment to diversity.

About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations. During the pandemic, Greenrock IMPACT has focused its efforts on COVID-19 relief initiatives.  

About Greenrock Real Estate Advisors: For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Specialist, Sarah Cowan, at

Postmedia Place 92% More Efficient Than Other Properties, According to Natural Resources Canada

Postmedia Place is in the spotlight once again for its environmental prowess.  

On November 10th, 2020, Natural Resources Canada (NRCan) awarded Postmedia Place with its ENERGY STAR certification, which recognizes properties with superior energy performance.  

According to NRCan, Postmedia Place is 92% more energy efficient than similar properties across Canada. 

“This is an amazing result and a huge deal for us at Postmedia Place. Well done team!” says Justin Taylor, Greenrock Chief Operating Officer.  

This achievement follows Postmedia Place’s recent victory at BOMA Toronto’s Virtual CREST Awards on November 5th, 2020, where it earned the Innovative Excellence Award.  

To find out more about Postmedia Place’s green initiatives, visit

Greenrock’s COVID-19 Relief Fund Exceeds $2 Million

The season of giving is upon us, and with no clear end in sight for the pandemic, Greenrock extends further support for its residents and community members through donations and gifts.

Greenrock IMPACT announced in June 2020 the recipients of its $1.5 Million COVID-19 Relief Fund, which included $900,000 of donations to charities across Canada and $600,000 of grocery gift certificates between April and June 2020 to assist with residents’ household expenses.

Greenrock recently added a further $600,000 of resident support, bringing the fund’s total to $2.25 Million. All units in Greenrock’s 2000-suite portfolio will receive additional $100 grocery gift certificates in each of October, November, and December 2020.

“These unusual times have affected so many of us and we want to help those who have made their home in our buildings,” says Greenrock’s Chief Operating Officer Justin Taylor.

Many residents have reached out thanking Greenrock for its generosity, noting that with rising food prices and unsteady incomes, the extra grocery money is a big help. Some even passed part of their gift forward as an act of kindness and donated the money to local food banks.

Aside from the COVID-19 Relief Fund, Greenrock’s charitable support will carry on this holiday season through the 2020 Greenrock IMPACT Resident Donation. The five charities on this year’s ballot with the most votes by residents will each receive $20,000. The winners will be announced during a virtual ceremony in the coming weeks. Visit Greenrock IMPACT’s web page for more information about the annual resident donation program.

Postmedia Place Wins 2020 BOMA Toronto CREST Award

Postmedia Place won a prestigious award this week from BOMA Toronto for its environmentally friendly and sustainable approach to commercial real estate.  

Greenrock Commercial Services’ Postmedia Place property at 365 Bloor St. E in Toronto was announced as the winner of the Innovative Excellence Award (less than 500,00 sq. ft category) at the Virtual CREST Awards on Thursday, November 5, 2020.  

The award “recognizes those who have deployed creative and effective approaches, strategies, and technologies to achieve their performance and sustainability objectives,” according to BOMA Toronto.  

“We take the environment seriously at Greenrock and aren’t afraid to experiment with new initiatives to reduce our carbon footprint,” explains Greenrock’s Chief Operating Officer Justin Taylor. “We’ve made significant investments throughout the years at Postmedia Place, such as retrofitting all tenant suites with energy-saving LED lighting, to ensure our day-to-day operations are as ‘green’ as possible.”  

Since its inception in 2017, Postmedia Place has participated in BOMA Toronto’s Race2reduce program to improve energy efficiency and reduce operating costs. In 2018, Postmedia Place was awarded the first-ever Race2reduce Collaborative Excellence Award. 

Postmedia Place sits in the top 25% of its building class with an Energy Star rating of 92%.  

“I am incredibly proud of our team for their hard work and contributions,” says Postmedia Place General Manager Alaric da Cunha.   

To read Postmedia Place’s tactics for creating an environmentally-friendly workplace, visit

Greenrock Goes Pink for Breast Cancer Awareness Month, Donates $10K to Local Charities

As part of Greenrock IMPACT’s company-wide initiatives for Breast Cancer Awareness Month this October, two local charities dedicated to improving the lives of women battling breast cancer received $10,000 through the Greenrock Charitable Trust.

Donations of $5,000 each were made to Look Good Feel Better and After Breast Cancer, which are both based in Toronto and focus on boosting the self-esteem of women fighting or recovering from breast cancer.

Look Good Feel Better offers complimentary workshops in hospitals and cancer centres across Canada to help women with cancer regain self-confidence and feel like themselves again. After Breast Cancer helps women with no insurance and limited financial resources become reacquainted with their new bodies by providing a mastectomy bra, camisole, and breast prosthesis at no cost to them after breast surgery.

Greenrock is a strong supporter of women’s health and appreciates the valuable work of organizations like After Breast Cancer and Look Good Feel Better in supporting women with breast cancer.

“It is so important for us support and empower women in our local communities. We hope to see these charities thrive for years to come,” says Greenrock’s CEO Gloria Mogavero. 

Staff across the company, fondly referred to as “RockStars,” also sported pink hats and ribbon pins throughout the month to raise awareness for the cause (see gallery below).

Greenrock Selected as Finalist for 2020 CFAA Rental Housing Provider of the Year Award

TORONTO, June 25, 2020 In recognition of its exceptional customer service and community involvement, Greenrock Real Estate Advisors was announced as a finalist for the 2020 CFAA Rental Housing Provider of the Year Award. The announcement was made at the fifth annual Canadian Federation of Apartment Associations’ Rental Housing Awards program, which was broadcasted virtually on Thursday, June 25, 2020.

At this year’s celebration, Greenrock was nominated for the 2020 Rental Housing Provider of the Year Award within the category of managing under 7500 residential suites. Greenrock was shortlisted for the award due to great collaboration from its dedicated employees who worked proactively since the onset of the COVID-19 pandemic to provide immediate financial assistance to our community and valued residents.

Greenrock Real Estate Advisors believes taking steps to support residents and community members during these times of crisis will create a wave of positive ripple effects throughout the GTA not only for the charities that desperately need support, but also for the residents financially impacted by the crisis.

As part of Greenrock’s COVID-19 response plan, a last month’s rent (LMR) assistance program was created whereby Greenrock residents could apply to use their LMR deposit as a credit towards their upcoming rent payments. All rent increase notices were also deferred until after the pandemic is over.

In addition, Greenrock announced a $1.5 Million COVID-19 Relief Fund in March 2020 that dedicated $600,000 in grocery gift cards for Greenrock managed residential suites where each suite received a $100 grocery gift card in April, May, and June.

The remaining $900,000 of the relief fund was donated to over 40 charitable organizations across the GTA and Canada and addressed the following causes: food security, mental health, Indigenous communities, LGBTQ2S communities, senior care, shelters and outreach support, and women’s health.

“It’s an honour to be recognized at this year’s CFAA Rental Housing Awards. We take great pride in providing an exceptional experience to our residents and best serving the communities we operate in,” said Gloria Mogavero, Greenrock’s CEO. Greenrock was delighted to take part in the 2020 CFAA Rental Housing Awards program and congratulates its partner Shiplake for coming in first place for the Rental Housing Provider of the Year Award. Greenrock is proud to be a member of an organization that recognizes excellence in the rental housing industry. Thank you to CFAA for a wonderful event.

Greenrock Announces Latest Tranche of $1.5 Million COVID-19 Relief Fund

Numerous Canadian charities were awarded financial support from Greenrock Real Estate Advisors to assist during the pandemic.

TORONTO, June 3, 2020 – Greenrock Real Estate Advisors selected the final roster of charities to receive donations from its $1.5 Million COVID-19 Relief Fund, including 40 not-for-profit organizations across the GTA and Canada.

A total of $900,000 was pledged towards charitable organizations across Canada through the Greenrock Charitable Trust as part of Greenrock’s COVID-19 Relief Fund. To assist with our residents’ household expenses, $600,000 of grocery gift cards were delivered to Greenrock- managed suites – $100 for each unit in April, May, and June 2020.

Greenrock’s initial $300,000 tranche of charitable donations in April 2020 was distributed among Daily Bread Food Bank, Stella’s Place, Kids Help Phone, The 519, The Redwood, and SPRINT Senior Care.

In May and June 2020, Greenrock donated the remaining $600,000 of the fund to the following charitable organizations: The 519, Casey House, LGBT Youth Line, TakingITGlobal, Ontario Native Women’s Association, Anishnawbe Health Toronto, Toronto Council Fire Native Cultural Centre, Food Banks Canada, Black Creek Community Farm, Building Roots, Second Harvest, Fort York Food Bank, Stella’s Place, Kids Help Phone, CAMH, SPRINT Senior Care, Qmunity BC’s Queer, Trans and Two-Spirit Resource Centre Society, Delta Family Resource Centre, Covenant House Toronto, Eva’s Place, Albion Neighbourhood Services, YMCA of Greater Toronto, St. Stephen’s Community House, The Redwood, Interval House, Sistering, Doctors Without Borders, Variety Village, Scarborough Centre for Healthy Communities, Children’s Aid Foundation of Canada, North York General Hospital, St. Michael’s Hospital, Sunnybrook Hospital, Toronto Western Hospital, University Health Network, Michael Garron Hospital, St. Joseph’s Health Centre, Humber River Hospital, Princess Margaret Cancer Centre, and The Hospital for Sick Children.

Greenrock’s IMPACT team and Board of Directors worked closely alongside a third-party consulting agency to identify key areas of concern during the pandemic, including food security, mental health, Indigenous communities, LGBTQ2S communities, senior care, shelters and outreach support, and women’s health. Greenrock also invited residents and staff members to nominate charities via email.

“It’s incredibly rewarding for us at Greenrock to support such well-deserving charities during times of crisis,” said Gloria Mogavero, Greenrock’s CEO. “Involving our residents and employees in the voting process for these donations is a reminder that we can make a big impact when we come together.”

About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities across the City of Toronto and in Canada. During the pandemic, Greenrock IMPACT has focused its efforts on COVID-19 relief initiatives. 

About Greenrock Real Estate Advisors: For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Specialist, Sarah Cowan, at

Greenrock Pledges Additional $1 Million Towards COVID-19 Relief Fund

Greenrock Real Estate Advisors continues to address the impacts of the COVID-19 pandemic through community and resident support.

TORONTO, April 30, 2020 – Greenrock Real Estate Advisors has announced it is pledging an additional $1 Million towards its COVID-19 relief and support measures with help from the Greenrock Charitable Trust.

This commitment follows Greenrock’s unveiling of the fund on March 26, 2020, which included $500,000 in resident gift certificates and local community support. 

$1 Million in new funding will now extend the impact of this program with an additional $500,000 for each of May and June 2020 for total overall support to date of $1.5 Million.

Support measures include $300 in grocery gift cards being provided to every suite in Greenrock’s 2000 suite portfolio—$100 for each suite in April, May, and June 2020.

In addition to its initial charitable commitment of $300,000, the Greenrock Charitable Trust has pledged a further $600,000 to Canadian charities with funds being donated starting in May 2020. 

Greenrock’s initial donation of $300,000 included support of $150,000 to Daily Bread Food Bank and $30,000 each to Stella’s PlaceKids Help PhoneThe 519The Redwood, and SPRINTSenior Care.

New charitable funding of $600,000 will be made to charities in the GTA and across Canada. Planning is underway and will be communicated to all residents shortly. 

“I’m proud of our board and management team for making this happen”,” said Gloria Mogavero, Greenrock’s CEO, “As we reach out to help each other, if only in a small way, including all our residents in these measures is especially meaningful. It’s a time of separation but we’ve never been closer.”  

About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities across the City of Toronto and in Canada. During the pandemic, Greenrock IMPACT has focused its efforts on COVID-19 relief initiatives

About Greenrock Real Estate Advisors: For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Specialist, Sarah Cowan, at

Greenrock Creates $500K COVID-19 Relief Fund

“A group photo of the Greenrock IMPACT team volunteering at The Redwood in 2019”

Greenrock Real Estate Advisors unveils its plans to address the impacts of COVID-19 through community donations and resident support.

TORONTO, March 26, 2020 – Greenrock Real Estate Advisors’ (GREA) is proud to announce it will be implementing a series of initiatives to assist its residents and community members amid the COVID-19 crisis, including:

  • $300,000 towards local charitable organizations;
  • a rent assistance program that allows residents to use their last month’s rent deposit as a credit towards their rent payments;
  • the deferral of rent increase notices;
  • $200,000 of grocery gift cards for all Greenrock managed residential units; and
  • a specialized germ protection treatment program.

COVID-19 has created unique and extreme challenges for our city and communities. GREA through its Greenrock Charitable Trust has pledged $300,000 towards local charitable organizations to address concerns surrounding food security, mental health, domestic abuse, and senior care during this crisis. The first tranche of these donations will be $100,000 with additional amounts being donated to local charities in the months ahead. Initially, GREA will be donating $50,000 to the Daily Bread Food Bank and $10,000 each to Stella’s Place, Kids Help Phone, The 519, The Redwood, and Sprint Senior Care. GREA’s IMPACT committee will continue to seek ways to support its community partners during this crisis.

GREA is also cognisant of the financial hardships its residents may face during this time. While our three levels of Government have promised various measures of support, it will take time for these relief funds to be disbursed.

Greenrock Property Management Ltd. has created a program whereby residents in need can choose to have their last month’s rent (LMR) deposit used as a credit towards their regular rent payments. Residents may choose to use a portion of this credit, or the full amount that can be replenished in the future at no additional cost or interest.

GREA will also be gifting $100 grocery gift cards to its residents (one per unit) to help with each household’s cost of groceries. Due to the need for social distancing, all cards will be mailed directly.

In addition to increased cleaning measures, GREA will be treating all high-touch surfaces in the common areas of its residential and commercial buildings with the GermGuard Treat and Protect Program. This treatment is registered by Health Canada and kills up to 99% of germs on contact.

This program also works as a safety net between cleanings to reduce and protect against germs and bacteria for up to six months.

About Greenrock IMPACT: Working with Greenrock staff and tenants, the mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities across the City of Toronto, which is exemplified through its support of local charities. Greenrock IMPACT empowers residents, tenants, and employees to truly make a difference through local charitable and support initiatives.

For Media Enquiries: Please email GREA’s Communications & Social Media Specialist, Sarah Cowan, at