Greenrock Superintendent Wins CFAA Resident Manager of the Year Award

TORONTO, May 5th, 2021 – Alex Falcon is a well-known face to many residents at Greenrock’s Davisville Village Community and is a fantastic example of the impact a strong work ethic and a positive attitude can have. Alex has been working with Greenrock as a superintendent at 45 Balliol St. in Toronto for the past five years and was announced as the winner of the Canadian Federation of Apartment Association’s Resident Manager of the Year Award at the virtual ceremony on Wednesday, May 5th.  

Alex went above and beyond his job duties this past year by stepping up to take care of the building while a fellow superintendent was ill. Taking on the role of his main caregiver and friend, Alex brought his colleague to appointments all while working overtime to ensure residents needs were met. Around this same time, another Greenrock team member went on short-term leave and Alex juggled the duties of three superintendents with an impressive amount of gusto.  

“We are so pleased to have Alex on our team and hope to have him with us for many years to come,” says Greenrock COO Justin Taylor. “A work ethic like his is a rare gem in this industry.”  

 There have been many occasions where Alex has gone out his way to help a resident while off duty. If he is out walking his dog and he sees a resident struggling with their key fob or looking for directions, he will stop what he is doing to help.  

Alex has done a spectacular job at maintaining the property throughout the pandemic and thanks to his efforts, there were no outbreaks in the building.  

On top of Alex’s win, Greenrock was also announced as the winner of the CFAA Rental Housing Provider of the Year Award at the virtual broadcast in recognition of its outstanding response to the pandemic.  

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About Greenrock: Greenrock is a third-generation family business that owns and manages multi-unit residential and commercial properties across the GTA.  For more information, please visit our website

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca 

Greenrock Awarded 2021 CFAA Rental Housing Provider of the Year

TORONTO, May 5th, 2021  Greenrock was announced as the winner of the 2021 CFAA Rental Housing Provider of the Year Award for its remarkable and multi-faceted approach to supporting residents and community members during the COVID-19 pandemic.  

Greenrock won the award within the under 15,000 units category, alongside Drewlo Lifestyle Apartments. The announcement was made at the sixth annual Canadian Federation of Apartment Associations’ Rental Housing Awards program, which was broadcasted virtually on Tuesday, May 4th, 2021.  

“It’s an incredible honour for Greenrock to be recognized as the CFAA Rental Housing Provider of the Year. Our team thanks everyone who made this award possible, including our valued residents for continuing to make Greenrock their home during the pandemic,” says Barry Green, CEO of Greenrock.  

Greenrock owns and manages two prominent residential communities in the heart of Toronto, including Davisville Village just steps from Davisville Station and Village Green near Church and Wellesley. Greenrock created a unique COVID-19 Relief Fund at the start of the pandemic, which has since grown to $3.5 million and includes the following support measures: 

  • Donations to over 40 Canadian charities addressing food security, mental health, BIPOC communities, LGBTQ2S communities, senior care, shelters and outreach support, and women’s health  
  • All Greenrock-managed suites each received a total of $600 in grocery gift cards to help with household expenses between April and December 2020 
  • A last month’s rent program whereby residents can use their last month’s rent as a credit towards upcoming rent payments 
  • Significant discounts and interest-free payment plans for residents who are experiencing financial challenges and have outstanding arrears   

Greenrock continues to show compassion towards those living within its buildings and takes a supportive approach by offering the above measures and working with residents individually to address financial challenges.  

In response to the third wave of the virus, Greenrock’s charitable arm, Greenrock IMPACT, is in the process of researching and carefully vetting charities that are slated to receive the remaining $1 Million of funding. The next wave of donations will be announced in the coming weeks. 

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About Greenrock: Greenrock is a third-generation family business that owns and manages multi-unit residential and commercial properties across the GTA.  For more information, please visit our website

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca 

Greenrock puts the Green in Earth Day 2021

Not unlike most companies, Greenrock has directed its focus and efforts this year toward adapting its operations to life in a global pandemic. On Earth Day 2021, Greenrock celebrates a key commitment that has remained consistent since its inception— its unwavering pledge to create sustainable buildings for people to live and work. Here are four testaments of how Greenrock works to achieve this promise:  

Transforming Toronto Properties 

Postmedia Place at 365 Bloor St. E in Toronto is one of Greenrock’s most impressive building transformations thus far. Several improvements have been made to the building throughout the years, including retrofitting all suites with energy-saving LED lighting. Since the completion of its repositioning in 2017, the energy performance of Postmedia Place has improved dramatically. Most recently, Postmedia Place achieved Natural Resources Canada’s Energy Star Certification and is noted to be 92% more efficient than other similar buildings across the country. Postmedia was also awarded the BOMA Toronto CREST Award last year for its environmentally sustainable approach to commercial real estate.  

Following the Data 

Working closely alongside a third-party energy management company, Greenrock holds itself accountable by tracking monthly energy and water usage, air quality, greenhouse gas emissions, and waste management. Postmedia Place currently holds the BOMA BEST® Platinum certification, the highest level that can be achieved by a company for superior environmental leadership. Greenrock is in the process of setting benchmarks and goals that will shape its environmental performance for the next decade.  

Embracing the Digital World 

While strong communication is believed to be the backbone of stellar customer service, Greenrock believes important updates should be delivered without hurting the planet. By developing online portals for residents and tenants, Greenrock has streamlined its communication streams with a heightened priority of reducing paper and waste. In Greenrock’s annual Resident Satisfaction Survey last year, 66% of respondents voted for the portal updates as their top-rated form of communication. Likewise, 82% of Postmedia Place tenants who responded to last year’s satisfaction survey were satisfied with the tenant portal. In the wake of the pandemic, Greenrock created a COVID-19 Resources web page to keep residents up to date on the latest pandemic news and supports.  

Making Room for New Ideas  

Greenrock’s charitable arm, Greenrock IMPACT, recently formed an internal environmental committee to brainstorm creative new ideas and ways to support and promote environmental awareness as a company. The committee meets weekly to discuss and plan upcoming green initiatives.  

To learn more about Greenrock’s environmentally and sustainable practices at Greenrock’s Postmedia Place property, visit www.postmediaplace.com/sustainability.

Greenrock Sells Wingreen Community, Makes Room for Future Growth

TORONTO, April 7, 2021 -– Greenrock announced today that it successfully closed on the sale of Wingreen Court, Don Mills.   

Located at Lawrence and Don Mills, the properties include 2-11 Wingreen Court and were purchased by Northbridge Capital Acquisitions. The transaction closed in March 2021.

“Built in 1955 and managed by our company ever since, Wingreen Court was an important legacy asset for us. The building was built during the first wave of low-rise construction across Don Mills, fostered by our founder Al Green,” says Barry Green, Greenrock Chief Executive Officer. 

Al Green, with his partners, built over 10,000 Toronto apartment units over the next 3 decades.

“After careful consideration, we decided that transacting this asset would best allow us to focus on other Greenrock assets including our Davisville Village and Village Green communities,” explains Barry.

Barry and the Greenrock team thanks everyone who made the closing of this sale possible.

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About Greenrock: Greenrock is a third-generation family business that owns and manages multi-unit residential and commercial properties across the GTA.  For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Partners with ONE City to Provide Scholarships for BIPOC Students

TORONTO, March 18, 2021– Greenrock IMPACT is embarking on an exciting new partnership with ONE City Scholarship Fund, an initiative created by Toronto teachers to provide support and mentorship to hard-working students in their post-secondary studies.

A $26,500 donation was made to One City Scholarship Fund through the Greenrock Charitable Trust as part of Greenrock IMPACT’s Black, Indigenous, and other People of Colour (BIPOC) education funding for the year.

The donation will provide 10 scholarships for BIPOC students, with each student receiving a total of $2,500 in the first two years of their studies.

“Seeing our funds in action, with real people making real change, is such a pleasure for us to see at Greenrock. We are very grateful for the teachers and volunteers at ONE City Fund who are on the ground, implementing this program,” says Barry Green, CEO of Greenrock.

Students who receive ONE City scholarships have excelled in their studies despite considerable obstacles created by lack of financial resources, marginalization, low expectations, and stigma.

“The ONE City recipients remind me to never underestimate Toronto’s youth. With a little support, financial and social, these young people will flourish and as a result, so will our city. We’re very grateful that Greenrock is partnering with us to invest in awesome young people poised to play important roles in our future,” says Will Wallace, founder of ONE City Scholarship Fund and teacher at Downsview Secondary School.

ONE City Scholarship Fund is accepting applications for the upcoming school year until March 28th, 2021. Applicants must be a full-time student at a Toronto District School Board (TDSB) high school who will attend college or university in the year following graduation.

To learn more about the scholarship and how to apply, visit One City Scholarship Fund’s website.

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About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations. During the pandemic, Greenrock IMPACT has focused its efforts on COVID-19 relief initiatives.  

For Media Enquiries: Please email Greenrock’s Manager of Communications and Social Media, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock Real Estate Advisors Donates Further $20,000 to Toronto Charities During COVID-19

Shortly after announcing the winners of its annual resident donation program, Greenrock is donating $10,000 each to Daily Bread Food Bank and SPRINT Senior Care.  

Among many Canadian cities, Toronto is one of the communities hit hardest by the pandemic. With the number of cases rising daily, Greenrock is committed to giving back to charitable organizations that directly support residents, neighbors, and community members in this great time of need.  

The Daily Bread Food Bank is one of Canada’s largest food banks and supplies food to nearly 200 food programs across Toronto with a fleet of five trucks. Greenrock donated $150,000 to Daily Bread Food Bank earlier this year as part of its COVID-19 Relief Fund, which has now exceeded $2 Million. With food insecurity on the rise due to job loss and financial constraints during the pandemic, the volunteers at Daily Bread Food Bank are working tirelessly to ensure no one goes hungry this holiday season.  

SPRINT Senior Care is a not-for-profit community support service agency in Toronto that Greenrock has supported throughout the years, offering a wide range of practical and low-cost services to seniors and their caregivers.  

Since the early onset of the pandemic, SPRINT Senior Care established a COVID-19 Community Response Team with a variety of initiatives to address the impacts of the pandemic, such as a grocery delivery program, meals on wheels, and wellness checks. The organization was a runner up in the 2020 Greenrock IMPACT Resident Donation program, which donated $100,000 to five local charities voted by residents in December.  

Greenrock is optimistic that 2021 will be a brighter year for Canada, especially with the arrival of the new COVID-19 vaccine.  

Greenrock CEO Gloria Mogavero Passes Baton to Barry Green

Gloria Mogavero will be stepping down as CEO in the New Year after 11 years of leadership, feeling proud her vision for the company has been achieved.  The role will be taken over by Greenrock Chairman Barry Green in January. 

Gloria will be staying on with Greenrock on a part-time basis as the company’s new Officer of Administration. 

Gloria was hired as Greenrock’s CEO in 2009, shortly after the company sold its interests in Greenwin in 2006 and transitioned to a self-management model.  

Prior to joining Greenrock, Gloria held the position of Alliance Director for CB Richard Ellis as Operations Manager for a six million square foot commercial portfolio for the Bank of Nova Scotia, which included Scotia Plaza. Previously, Gloria was the Executive Vice-President of Greenwin Property Management Inc., at which time she helped manage over 40,000 units across Canada. 

Gloria was instrumental in implementing a new company culture at Greenrock that makes giving back a priority. In 2017, she spearheaded the “RockStar Experience,” which represents the company’s cultural transformation dedicated to providing an exceptional experience to clients, strategic partners, residents, tenants, staff, and community members. 

“Barry and the Green family’s vision to grow a company that cares about the communities they manage in is the reason I joined Greenrock,” says Gloria. “I am thankful for their support in working towards this mission for the past decade.” 

Gloria has taken on countless complex files, such as the repositioning of Postmedia Place, which has significantly increased the value of this Greenrock core asset. 

Barry, whose father Al Green developed the family business and built thousands of residential units across the GTA, wishes Gloria all the best in her new role. 

“On behalf of Greenrock, I wish to express our gratitude for Gloria’s friendship and service over the last 11 years. For some time, Gloria and I have been discussing Gloria’s desire to transition to a place that would allow her more personal time for family and travel,” explains Barry. “I am confident that COVID will soon abate and Gloria will begin in earnest this next stage of her journey.” 

Barry vows to carry on Gloria’s shared vision of building a company that demonstrates excellence in service to clients, residents, tenants, the community, and each other.  

Greenrock Gifts Over $100,000 to Canadian Charities on Behalf of Residents, Tenants

TORONTO, December 10, 2020 – In the season of giving, Greenrock residents and tenants voted for several charities across Canada to receive donations through the company’s annual holiday donation programs.

The Greenrock IMPACT Resident Donation is a unique program that was first launched in 2018 and directly involves residents in the nominating and voting process to select winning charities to receive funding each year.

At a virtual ceremony on December 9th, the five Canadian charities below were announced as the winners of the 2020 Greenrock IMPACT Resident Donation and will each receive $20,000 donations:

“It is our pleasure to gift these donations on behalf of the caring and community-minded residents who shared their voice with us this holiday season,” says Gloria Mogavero, Greenrock Chief Executive Officer.

The Redwood received an additional $10,000 on behalf of Postmedia Place tenants, who participated in the annual Greenrock IMPACT Tenant Donation.

“It is truly inspirational the generosity that Greenrock Real Estate Advisors continues to show our emergency shelter and support services for women and children fleeing domestic violence,” says Abi Ajibolade, Executive Director of The Redwood.

The Greenrock IMPACT Committee carefully selected 11 nominees for this year’s voting ballots, which included a wide range of charitable organizations across the country that reflect Greenrock’s values and commitment to diversity.

About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations. During the pandemic, Greenrock IMPACT has focused its efforts on COVID-19 relief initiatives.  

About Greenrock Real Estate Advisors: For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Specialist, Sarah Cowan, at scowan@greenrockreal.ca

Postmedia Place 92% More Efficient Than Other Properties, According to Natural Resources Canada

Postmedia Place is in the spotlight once again for its environmental prowess.  

On November 10th, 2020, Natural Resources Canada (NRCan) awarded Postmedia Place with its ENERGY STAR certification, which recognizes properties with superior energy performance.  

According to NRCan, Postmedia Place is 92% more energy efficient than similar properties across Canada. 

“This is an amazing result and a huge deal for us at Postmedia Place. Well done team!” says Justin Taylor, Greenrock Chief Operating Officer.  

This achievement follows Postmedia Place’s recent victory at BOMA Toronto’s Virtual CREST Awards on November 5th, 2020, where it earned the Innovative Excellence Award.  

To find out more about Postmedia Place’s green initiatives, visit www.postmediaplace.com/sustainability

Greenrock’s COVID-19 Relief Fund Exceeds $2 Million

The season of giving is upon us, and with no clear end in sight for the pandemic, Greenrock extends further support for its residents and community members through donations and gifts.

Greenrock IMPACT announced in June 2020 the recipients of its $1.5 Million COVID-19 Relief Fund, which included $900,000 of donations to charities across Canada and $600,000 of grocery gift certificates between April and June 2020 to assist with residents’ household expenses.

Greenrock recently added a further $600,000 of resident support, bringing the fund’s total to $2.25 Million. All units in Greenrock’s 2000-suite portfolio will receive additional $100 grocery gift certificates in each of October, November, and December 2020.

“These unusual times have affected so many of us and we want to help those who have made their home in our buildings,” says Greenrock’s Chief Operating Officer Justin Taylor.

Many residents have reached out thanking Greenrock for its generosity, noting that with rising food prices and unsteady incomes, the extra grocery money is a big help. Some even passed part of their gift forward as an act of kindness and donated the money to local food banks.

Aside from the COVID-19 Relief Fund, Greenrock’s charitable support will carry on this holiday season through the 2020 Greenrock IMPACT Resident Donation. The five charities on this year’s ballot with the most votes by residents will each receive $20,000. The winners will be announced during a virtual ceremony in the coming weeks. Visit Greenrock IMPACT’s web page for more information about the annual resident donation program.