Greenrock IMPACT

Supporting Communities Across Canada

Greenrock IMPACT is devoted to creating strong, healthy, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations. Greenrock IMPACT further supports the most vital real-time needs of our residents and community members.

Grocery Gift Cards Announcement $600,000

All residential Greenrock suites will receive additional $100 grocery gift certificates in each of October, November, and December for a total of $300 by the end of the calendar year. Please note the gift cards will be mailed and may take a few weeks to arrive each month.

Greenrock Launches $1.5 Million COVID-19 Relief Fund

The COVID-19 pandemic created unique and extreme challenges for our city and communities. In response to this crisis, GREA through its Greenrock Charitable Trust donated $900,000 towards charitable organizations to address concerns surrounding food security, mental health, Indigenous communities, LGBTQ2S communities, senior care, shelters and outreach support, and women’s health.

The following charitable organizations received funding through Greenrock’s COVID-19 Relief Fund: Daily Bread Food Bank, Stella’s Place, Kids Help Phone, The 519, The Redwood, SPRINT Senior Care, Casey House, LGBT Youth Line, TakingITGlobal, Ontario Native Women’s Association, Anishnawbe Health Toronto, Toronto Council Fire Native Cultural Centre, Food Banks Canada, Black Creek Community Farm, Building Roots, Second Harvest, Fort York Food Bank, CAMH, QMUNITY, Delta Family Resource Centre, Covenant House Toronto, Eva’s Place, Albion Neighbourhood Services, YMCA of Greater Toronto, St. Stephen’s Community House, Interval House, Sistering, Doctors Without Borders, Variety Village, Scarborough Centre for Healthy Communities, Children’s Aid Foundation of Canada, North York General Hospital, St. Michael’s Hospital, Sunnybrook Hospital, Toronto Western Hospital, University Health Network, Michael Garron Hospital, St. Joseph’s Health Centre, Humber River Hospital, Princess Margaret Cancer Centre, and The Hospital for Sick Children.

To address the pandemic’s financial strain on residents, Greenrock Property Management Ltd. created a program whereby residents in need could choose to have their last month’s rent (LMR) deposit used as a credit towards their regular rent payments. 

With the remaining $600,000 of the fund, GREA gifted $300 in grocery gift cards to every residential unit in Greenrock’s 2000 suite portfolio—$100 for each suite in April, May, and June 2020.


Special Thanks from our Recipients

“We applaud Greenrock’s commitment to supporting residents and charitable organizations during COVID-19. For Stella’s Place, Greenrock’s generous gift of $30,000 means we can meet the heightened demand for our secure mobile chat application, BeanBagChat, by extending service hours and hiring more peer support workers for evening and weekend shifts when young adults struggling with their mental health are most vulnerable and in need of connection, validation and support.”

– Jenny Carver
Stella’s Place Executive Director

“Thank you to Greenrock for your support of Food Banks Canada. It is our mission to provide national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network in Canada. With COVID-19, that task just got a whole lot harder and we appreciate all the support we are receiving to ensure a Canada where no one goes hungry.”

– Tania Little
Chief Development and Partnership Officer, Food Banks Canada


Greenrock IMPACT Resident Donation

Greenrock’s IMPACT team has created a unique annual resident donation program that directly involves residents in the nominating and voting process to select the winning charities.

2020 – Voting Now Open
Residents are invited to have their say about which five charities will each receive a $20,000 donation this year. To access the voting link, residents can log into their Greenrock Resident Access Portal (GRASP) account.

2019 Winners
The following charities were nominated by Greenrock residents and each received $25,000 through the Greenrock Charitable Trust: The Toronto Children’s Breakfast Club, Eva’s Initiatives for Homeless Youth, Good Foot Support Services, Out of the Cold Foundation and The 519 Church Street Community Centre.

2018 Winners
The following charities were nominated by Greenrock residents and each received $20,000 through the Greenrock Charitable Trust: Camp Oochigeas, Casey House, The Redwood, SPRINT Senior Care, and Stella’s Place.

With so many amazing community partners, Greenrock IMPACT will continue to build on the momentum of the past, supporting our present and looking to create an IMPACT in the future.


Greenrock IMPACT – A History of Giving

  • In 2006, Greenrock partnered with The Hospital of Sick Children donating four fully furnished residential suites to the families of long-term patients in hospital and has expanded to include patients from Sunnybrook Health Sciences Centre, Spinal Cord Injury Ontario and Mount Sinai Hospital.
  • Since 2011, Greenrock has supported The Greater Toronto Apartment Association to combat homelessness in Toronto and is now a platinum level sponsor.
  • Greenrock participated in the Spring Housing Owners and People Everywhere annual food drive to combat malnourishment in the Toronto area. Greenrock pledged to match every pound of food collected with $2.50 to be donated to either a food bank or a charity in need of food.
  • In late 2018, the Greenrock IMPACT team donated $100,000 on behalf of residents to Camp Oochigeas, Casey House, The Redwood, SPRINT Senior Care, and Stella’s Place with each charity receiving $20,000. The Redwood received an additional donation of $10,000 on behalf of commercial tenant nominations.
  • Starting in July 2019, employee volunteer days were organized at The Redwood and have expanded to Casey House, Camp Oochigeas and SPRINT Senior Care.
  • In August 2019, a back to school campaign was conducted with Start2Finish asking tenants to donate school supplies to support children in poverty. In total, 101 backpacks full of supplies and $1,000 was donated to help the children affected by the fire.
  • In November 2019, the Greenrock IMPACT team donated $125,000 on behalf of residents to The Toronto Children’s Breakfast Club, Eva’s Initiatives for Homeless Youth, Good Foot Support Services, Out of the Cold Foundation, and The 519 Church Street Community Centre with each charity receiving $25,000.
  • Between March and June 2020, Greenrock donated $1.5 Million towards COVID-19 relief efforts for residents and charitable organizations in the GTA and across Canada.
  • As part of Greenrock’s continued COVID-19 relief efforts, all residential suites received $100 grocery gift cards in each of October, November, and December 2020.
  • For Breast Cancer Awareness Month in October 2020, Greenrock donated a total of $10,000 to two local charities.

The Green Family Philanthropic Initiatives

IMPACT Recipients

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