Greenrock IMPACT

Creating Stronger, Healthier, and Environmentally Sustainable Communities

Greenrock IMPACT is committed to creating stronger, healthier, and environmentally sustainable communities through our support of charitable organizations across the Greater Toronto Area and Canada.

GREENROCK Launches $1.5 Million COVID-19 Relief Fund

COVID-19 has created unique and extreme challenges for our city and communities. GREA through its Greenrock Charitable Trust has pledged $900,000 towards charitable organizations through its COVID-19 Relief Fund to address concerns surrounding food security, mental health, domestic abuse, and senior care during this crisis. The first $300,000 tranche was donated to the following charities: $150,000 to the Daily Bread Food Bank and $30,000 each to Stella’s PlaceKids Help PhoneThe 519The Redwood, and Sprint Senior Care. The remaining $600,000 will be donated to charities across Canada based on what Greenrock’s Board of Directors and IMPACT team perceive to be the most vital needs at the time.

GREA’s IMPACT committee will continue to seek ways to support its community partners during this crisis.

GREA is also cognisant of the financial hardships its residents may face during this time. While our three levels of Government have promised various measures of support, it will take time for these relief funds to be disbursed.

Greenrock Property Management Ltd. has created a program whereby residents in need can choose to have their last month’s rent (LMR) deposit used as a credit towards their regular rent payments. Residents may choose to use a portion of this credit, or the full amount that can be replenished in the future at no additional cost or interest.

GREA will also be gifting $300 in grocery gift cards to every suite in Greenrock’s 2000 suite portfolio—$100 for each suite in April, May, and June 2020.

Special Thanks from our Recipients

“We applaud Greenrock’s commitment to supporting residents and charitable organizations during COVID-19. For Stella’s Place, Greenrock’s generous gift of $30,000 means we can meet the heightened demand for our secure mobile chat application, BeanBagChat, by extending service hours and hiring more peer support workers for evening and weekend shifts when young adults struggling with their mental health are most vulnerable and in need of connection, validation and support.”

– Jenny Carver
Stella’s Place Executive Director

Greenrock IMPACT Resident Donation

Greenrock’s IMPACT team has created a unique annual resident donation program that directly involves residents in the nominating and voting process to select the winning charities.

2019 Winners
Greenrock is proud to announce the following charities are the recipients of the 2019 Greenrock IMPACT Resident Donation: The Toronto Children’s Breakfast Club, Eva’s Initiatives for Homeless Youth, Good Foot Support Services, Out of the Cold Foundation and The 519 Church Street Community Centre. Congratulations to these five well-deserving charities who were nominated by Greenrock residents to each receive a $25,000 donation on behalf of the Greenrock Charitable Trust.

2018 Winners
Greenrock’s 2018 Greenrock IMPACT Resident Donation were: Camp Oochigeas, Casey House, The Redwood, SPRINT Senior Care, and Stella’s Place, with each charity receiving $20,000 on behalf of Greenrock’s residents and the Greenrock Charitable Trust.

With so many amazing community partners, Greenrock IMPACT will continue to build on the momentum of the past, supporting our present and looking to create an IMPACT in the future.

Greenrock IMPACT – A History of Giving

  • In 2006, Greenrock partnered with The Hospital of Sick Children donating four fully furnished residential suites to the families of long-term patients in hospital and has expanded to include patients from Sunnybrook Health Sciences Centre, Spinal Cord Injury Ontario and Mount Sinai Hospital.
  • Since 2011, Greenrock has supported The Greater Toronto Apartment Association to combat homelessness in Toronto and is now a platinum level sponsor.
  • Greenrock participated in the Spring Housing Owners and People Everywhere annual food drive to combat malnourishment in the Toronto area. Greenrock pledged to match every pound of food collected with $2.50 to be donated to either a food bank or a charity in need of food.
  • In late 2018, the Greenrock IMPACT team donated $100,000 on behalf of residents to Camp Oochigeas, Casey House, The Redwood, SPRINT Senior Care, and Stella’s Place with each charity receiving $20,000. The Redwood received an additional donation of $10,000 on behalf of commercial tenant nominations.
  • Starting in July 2019, employee volunteer days were organized at The Redwood and have expanded to Casey House, Camp Oochigeas and SPRINT Senior Care.
  • In August 2019, a back to school campaign was conducted with Start2Finish asking tenants to donate school supplies to support children in poverty. In total, 101 backpacks full of supplies and $1,000 was donated to help the children affected by the fire.
  • In November 2019, the Greenrock IMPACT team donated $125,000 on behalf of residents to The Toronto Children’s Breakfast Club, Eva’s Initiatives for Homeless Youth, Good Foot Support Services, Out of the Cold Foundation, and The 519 Church Street Community Centre with each charity receiving $25,000.
  • In March 2020, Greenrock pledged $1.5 Million towards COVID-19 relief efforts for residents and chartable organizations in the GTA and across Canada.

The Green Family Philanthropic Initiatives

IMPACT Recipients

Camo Ooch
Mount Sinai Hospital
Sprint Senior Care
The Redwood
Toronto Rehabilitation Institute
519 Space for Change
Good Foot Delivery
Out of the Cold Foundation
The Children's Breakfast Clubs - Feeding Hungry Minds