Greenrock Announces Change in Leadership, Appoints New CEO

TORONTO, October 4, 2021 –Greenrock and the Green Group of Companies are thrilled to announce today the appointment of Barbara Rodgers as Chief Executive Officer.

Barbara is a strategic and results-oriented leader who brings to Greenrock over 20 years of progressive leadership and operational management experience with many of Canada’s leading real estate owners and developers, including her role as President and co-founder of Arcturus Realty Corporation. Prior to accepting this new role, Barbara was appointed as an Independent Director on the Greenrock Board of Directors earlier this year.

“I am excited and honoured to join the Greenrock team. Greenrock’s commitment to an exceptional service culture, investment in its community, and social responsibility resonated deeply with me, and I look forward to working with this talented team to enhance our success in the future,” says Barbara.

Greenrock Executive Chairman Barry Green looks forward to continuing oversight of Greenrock’s Board of Directors, working closely with Barbara and the rest of the Executive Team.

“I am confident Barbara will do a great job leading our team to new heights. She is an excellent leader and brings a great deal of knowledge to the table,” says Barry.

Barry wrote in a letter addressed to staff that he is proud of Greenrock’s many business achievements and how the team has come together to support one another. This year, Greenrock was awarded Rental Housing Provider of the Year by the Canadian Federation of Apartments Associations (CFAA) and the BOMA Toronto Earth Award for Postmedia Place.


About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at

Greenrock CEO Gloria Mogavero Passes Baton to Barry Green

Gloria Mogavero will be stepping down as CEO in the New Year after 11 years of leadership, feeling proud her vision for the company has been achieved.  The role will be taken over by Greenrock Chairman Barry Green in January. 

Gloria will be staying on with Greenrock on a part-time basis as the company’s new Officer of Administration. 

Gloria was hired as Greenrock’s CEO in 2009, shortly after the company sold its interests in Greenwin in 2006 and transitioned to a self-management model.  

Prior to joining Greenrock, Gloria held the position of Alliance Director for CB Richard Ellis as Operations Manager for a six million square foot commercial portfolio for the Bank of Nova Scotia, which included Scotia Plaza. Previously, Gloria was the Executive Vice-President of Greenwin Property Management Inc., at which time she helped manage over 40,000 units across Canada. 

Gloria was instrumental in implementing a new company culture at Greenrock that makes giving back a priority. In 2017, she spearheaded the “RockStar Experience,” which represents the company’s cultural transformation dedicated to providing an exceptional experience to clients, strategic partners, residents, tenants, staff, and community members. 

“Barry and the Green family’s vision to grow a company that cares about the communities they manage in is the reason I joined Greenrock,” says Gloria. “I am thankful for their support in working towards this mission for the past decade.” 

Gloria has taken on countless complex files, such as the repositioning of Postmedia Place, which has significantly increased the value of this Greenrock core asset. 

Barry, whose father Al Green developed the family business and built thousands of residential units across the GTA, wishes Gloria all the best in her new role. 

“On behalf of Greenrock, I wish to express our gratitude for Gloria’s friendship and service over the last 11 years. For some time, Gloria and I have been discussing Gloria’s desire to transition to a place that would allow her more personal time for family and travel,” explains Barry. “I am confident that COVID will soon abate and Gloria will begin in earnest this next stage of her journey.” 

Barry vows to carry on Gloria’s shared vision of building a company that demonstrates excellence in service to clients, residents, tenants, the community, and each other.