Greenrock Superintendent Wins CFAA Resident Manager of the Year Award

TORONTO, May 5th, 2021 – Alex Falcon is a well-known face to many residents at Greenrock’s Davisville Village Community and is a fantastic example of the impact a strong work ethic and a positive attitude can have. Alex has been working with Greenrock as a superintendent at 45 Balliol St. in Toronto for the past five years and was announced as the winner of the Canadian Federation of Apartment Association’s Resident Manager of the Year Award at the virtual ceremony on Wednesday, May 5th.  

Alex went above and beyond his job duties this past year by stepping up to take care of the building while a fellow superintendent was ill. Taking on the role of his main caregiver and friend, Alex brought his colleague to appointments all while working overtime to ensure residents needs were met. Around this same time, another Greenrock team member went on short-term leave and Alex juggled the duties of three superintendents with an impressive amount of gusto.  

“We are so pleased to have Alex on our team and hope to have him with us for many years to come,” says Greenrock COO Justin Taylor. “A work ethic like his is a rare gem in this industry.”  

 There have been many occasions where Alex has gone out his way to help a resident while off duty. If he is out walking his dog and he sees a resident struggling with their key fob or looking for directions, he will stop what he is doing to help.  

Alex has done a spectacular job at maintaining the property throughout the pandemic and thanks to his efforts, there were no outbreaks in the building.  

On top of Alex’s win, Greenrock was also announced as the winner of the CFAA Rental Housing Provider of the Year Award at the virtual broadcast in recognition of its outstanding response to the pandemic.  


About Greenrock: Greenrock is a third-generation family business that owns and manages multi-unit residential and commercial properties across the GTA.  For more information, please visit our website

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at 

Greenrock Awarded 2021 CFAA Rental Housing Provider of the Year

TORONTO, May 5th, 2021  Greenrock was announced as the winner of the 2021 CFAA Rental Housing Provider of the Year Award for its remarkable and multi-faceted approach to supporting residents and community members during the COVID-19 pandemic.  

Greenrock won the award within the under 15,000 units category, alongside Drewlo Lifestyle Apartments. The announcement was made at the sixth annual Canadian Federation of Apartment Associations’ Rental Housing Awards program, which was broadcasted virtually on Tuesday, May 4th, 2021.  

“It’s an incredible honour for Greenrock to be recognized as the CFAA Rental Housing Provider of the Year. Our team thanks everyone who made this award possible, including our valued residents for continuing to make Greenrock their home during the pandemic,” says Barry Green, CEO of Greenrock.  

Greenrock owns and manages two prominent residential communities in the heart of Toronto, including Davisville Village just steps from Davisville Station and Village Green near Church and Wellesley. Greenrock created a unique COVID-19 Relief Fund at the start of the pandemic, which has since grown to $3.5 million and includes the following support measures: 

  • Donations to over 40 Canadian charities addressing food security, mental health, BIPOC communities, LGBTQ2S communities, senior care, shelters and outreach support, and women’s health  
  • All Greenrock-managed suites each received a total of $600 in grocery gift cards to help with household expenses between April and December 2020 
  • A last month’s rent program whereby residents can use their last month’s rent as a credit towards upcoming rent payments 
  • Significant discounts and interest-free payment plans for residents who are experiencing financial challenges and have outstanding arrears   

Greenrock continues to show compassion towards those living within its buildings and takes a supportive approach by offering the above measures and working with residents individually to address financial challenges.  

In response to the third wave of the virus, Greenrock’s charitable arm, Greenrock IMPACT, is in the process of researching and carefully vetting charities that are slated to receive the remaining $1 Million of funding. The next wave of donations will be announced in the coming weeks. 


About Greenrock: Greenrock is a third-generation family business that owns and manages multi-unit residential and commercial properties across the GTA.  For more information, please visit our website

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at 

Greenrock Real Estate Advisors Donates Further $20,000 to Toronto Charities During COVID-19

Shortly after announcing the winners of its annual resident donation program, Greenrock is donating $10,000 each to Daily Bread Food Bank and SPRINT Senior Care.  

Among many Canadian cities, Toronto is one of the communities hit hardest by the pandemic. With the number of cases rising daily, Greenrock is committed to giving back to charitable organizations that directly support residents, neighbors, and community members in this great time of need.  

The Daily Bread Food Bank is one of Canada’s largest food banks and supplies food to nearly 200 food programs across Toronto with a fleet of five trucks. Greenrock donated $150,000 to Daily Bread Food Bank earlier this year as part of its COVID-19 Relief Fund, which has now exceeded $2 Million. With food insecurity on the rise due to job loss and financial constraints during the pandemic, the volunteers at Daily Bread Food Bank are working tirelessly to ensure no one goes hungry this holiday season.  

SPRINT Senior Care is a not-for-profit community support service agency in Toronto that Greenrock has supported throughout the years, offering a wide range of practical and low-cost services to seniors and their caregivers.  

Since the early onset of the pandemic, SPRINT Senior Care established a COVID-19 Community Response Team with a variety of initiatives to address the impacts of the pandemic, such as a grocery delivery program, meals on wheels, and wellness checks. The organization was a runner up in the 2020 Greenrock IMPACT Resident Donation program, which donated $100,000 to five local charities voted by residents in December.  

Greenrock is optimistic that 2021 will be a brighter year for Canada, especially with the arrival of the new COVID-19 vaccine.  

Greenrock’s COVID-19 Relief Fund Exceeds $2 Million

The season of giving is upon us, and with no clear end in sight for the pandemic, Greenrock extends further support for its residents and community members through donations and gifts.

Greenrock IMPACT announced in June 2020 the recipients of its $1.5 Million COVID-19 Relief Fund, which included $900,000 of donations to charities across Canada and $600,000 of grocery gift certificates between April and June 2020 to assist with residents’ household expenses.

Greenrock recently added a further $600,000 of resident support, bringing the fund’s total to $2.25 Million. All units in Greenrock’s 2000-suite portfolio will receive additional $100 grocery gift certificates in each of October, November, and December 2020.

“These unusual times have affected so many of us and we want to help those who have made their home in our buildings,” says Greenrock’s Chief Operating Officer Justin Taylor.

Many residents have reached out thanking Greenrock for its generosity, noting that with rising food prices and unsteady incomes, the extra grocery money is a big help. Some even passed part of their gift forward as an act of kindness and donated the money to local food banks.

Aside from the COVID-19 Relief Fund, Greenrock’s charitable support will carry on this holiday season through the 2020 Greenrock IMPACT Resident Donation. The five charities on this year’s ballot with the most votes by residents will each receive $20,000. The winners will be announced during a virtual ceremony in the coming weeks. Visit Greenrock IMPACT’s web page for more information about the annual resident donation program.