Greenrock Real Estate Advisors Donates Further $20,000 to Toronto Charities During COVID-19

Shortly after announcing the winners of its annual resident donation program, Greenrock is donating $10,000 each to Daily Bread Food Bank and SPRINT Senior Care.  

Among many Canadian cities, Toronto is one of the communities hit hardest by the pandemic. With the number of cases rising daily, Greenrock is committed to giving back to charitable organizations that directly support residents, neighbors, and community members in this great time of need.  

The Daily Bread Food Bank is one of Canada’s largest food banks and supplies food to nearly 200 food programs across Toronto with a fleet of five trucks. Greenrock donated $150,000 to Daily Bread Food Bank earlier this year as part of its COVID-19 Relief Fund, which has now exceeded $2 Million. With food insecurity on the rise due to job loss and financial constraints during the pandemic, the volunteers at Daily Bread Food Bank are working tirelessly to ensure no one goes hungry this holiday season.  

SPRINT Senior Care is a not-for-profit community support service agency in Toronto that Greenrock has supported throughout the years, offering a wide range of practical and low-cost services to seniors and their caregivers.  

Since the early onset of the pandemic, SPRINT Senior Care established a COVID-19 Community Response Team with a variety of initiatives to address the impacts of the pandemic, such as a grocery delivery program, meals on wheels, and wellness checks. The organization was a runner up in the 2020 Greenrock IMPACT Resident Donation program, which donated $100,000 to five local charities voted by residents in December.  

Greenrock is optimistic that 2021 will be a brighter year for Canada, especially with the arrival of the new COVID-19 vaccine.  

Greenrock’s COVID-19 Relief Fund Exceeds $2 Million

The season of giving is upon us, and with no clear end in sight for the pandemic, Greenrock extends further support for its residents and community members through donations and gifts.

Greenrock IMPACT announced in June 2020 the recipients of its $1.5 Million COVID-19 Relief Fund, which included $900,000 of donations to charities across Canada and $600,000 of grocery gift certificates between April and June 2020 to assist with residents’ household expenses.

Greenrock recently added a further $600,000 of resident support, bringing the fund’s total to $2.25 Million. All units in Greenrock’s 2000-suite portfolio will receive additional $100 grocery gift certificates in each of October, November, and December 2020.

“These unusual times have affected so many of us and we want to help those who have made their home in our buildings,” says Greenrock’s Chief Operating Officer Justin Taylor.

Many residents have reached out thanking Greenrock for its generosity, noting that with rising food prices and unsteady incomes, the extra grocery money is a big help. Some even passed part of their gift forward as an act of kindness and donated the money to local food banks.

Aside from the COVID-19 Relief Fund, Greenrock’s charitable support will carry on this holiday season through the 2020 Greenrock IMPACT Resident Donation. The five charities on this year’s ballot with the most votes by residents will each receive $20,000. The winners will be announced during a virtual ceremony in the coming weeks. Visit Greenrock IMPACT’s web page for more information about the annual resident donation program.