Former Greenrock CEO Inducted Into ULI Championship Team

TORONTO, July 4, 2022 – We are proud to announce that the Toronto Urban Land Institute (ULI) has bestowed Gloria Mogavero the honour of joining its Women’s Leadership Initiative (WLI) Championship Team. The WLI Championship Team is dedicated to spotlighting influential women in the Toronto real estate industry who exhibit strong leadership skills and support the development of a healthier, more prosperous and equitable region.

Gloria joined Greenrock in 2010 and served as Chief Executive Officer for over a decade before retiring this past April. She has 45 years of experience at some of Canada’s top real estate leaders and developers such as CB Richard Ellis as Operations Manager for a 3 million square foot commercial portfolio for the Bank of Nova Scotia, which included Scotia Plaza, and at Greenwin Property Management Inc. as Executive Vice-President.

Gloria first began her career as a secretary and went on to take a Chartered Accountant (CA) course where she was one of only a handful of women. She learned quickly it would take a great deal of confidence, determination, and perseverance to make it in this industry. She spent many long hours working a full day in the office and going to night school in the evenings. It took an immense amount of hard work to accomplish the success she has achieved to date. She now uses her voice and leadership skills to shape communities that are inclusive and provide equitable opportunities for all to succeed.

In her time as CEO at Greenrock, Gloria played a critical role in the repositioning plan for Postmedia Place (365 Bloor St. E). Her efforts increased the value of the building three-fold over five years and led to Postmedia Place being awarded the BOMA Canada National Earth Award.

Gloria was also instrumental in implementing a company culture that makes giving back a priority. Thanks to her influence, Greenrock earned the first Company Culture Award of Excellence and the Outstanding Community Service Award at the 2019 Federation of Rental Housing Providers of Ontario MAC Gala.

It was this same community-minded approach to real estate that earned Greenrock the 2021 Canadian Federation of Apartment Associations (CFAA) Rental Housing Provider of the Year Award. Gloria was deeply involved in the development of Greenrock’s multi-faceted COVID-19 response which encompassed a $4 Million relief fund with donations to over 50 Canadian non-profits and $600 each of grocery gift cards to all suites in Greenrock’s 2000-suite residential portfolio. Greenrock also offered a last month’s rent program whereby residents had the option to use their last month’s rent as a credit towards upcoming rent payments if they were struggling financially during the pandemic.

Gloria shared in a recent interview for International Women’s Day that “it was always [her] dream to be part of a company that valued excellence in service to its clients, residents, tenants and staff.” She looks forward to continuing fostering mentorship opportunities for other young women in the real estate industry as she fully embraces this new chapter of retirement.

To view Gloria’s WLI Championship Team profile, visit the ULI’s website.


About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services.

About Urban Land Institute: ULI is global member-supported non-profit research and education organization dedicated to providing leadership in the responsible use of land. The Women’s Leadership Initiative (WLI) is part of a global ULI network promoting the advancement of women in real estate and development.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at

Greenrock CEO Gloria Mogavero Passes Baton to Barry Green

Gloria Mogavero will be stepping down as CEO in the New Year after 11 years of leadership, feeling proud her vision for the company has been achieved.  The role will be taken over by Greenrock Chairman Barry Green in January. 

Gloria will be staying on with Greenrock on a part-time basis as the company’s new Officer of Administration. 

Gloria was hired as Greenrock’s CEO in 2009, shortly after the company sold its interests in Greenwin in 2006 and transitioned to a self-management model.  

Prior to joining Greenrock, Gloria held the position of Alliance Director for CB Richard Ellis as Operations Manager for a six million square foot commercial portfolio for the Bank of Nova Scotia, which included Scotia Plaza. Previously, Gloria was the Executive Vice-President of Greenwin Property Management Inc., at which time she helped manage over 40,000 units across Canada. 

Gloria was instrumental in implementing a new company culture at Greenrock that makes giving back a priority. In 2017, she spearheaded the “RockStar Experience,” which represents the company’s cultural transformation dedicated to providing an exceptional experience to clients, strategic partners, residents, tenants, staff, and community members. 

“Barry and the Green family’s vision to grow a company that cares about the communities they manage in is the reason I joined Greenrock,” says Gloria. “I am thankful for their support in working towards this mission for the past decade.” 

Gloria has taken on countless complex files, such as the repositioning of Postmedia Place, which has significantly increased the value of this Greenrock core asset. 

Barry, whose father Al Green developed the family business and built thousands of residential units across the GTA, wishes Gloria all the best in her new role. 

“On behalf of Greenrock, I wish to express our gratitude for Gloria’s friendship and service over the last 11 years. For some time, Gloria and I have been discussing Gloria’s desire to transition to a place that would allow her more personal time for family and travel,” explains Barry. “I am confident that COVID will soon abate and Gloria will begin in earnest this next stage of her journey.” 

Barry vows to carry on Gloria’s shared vision of building a company that demonstrates excellence in service to clients, residents, tenants, the community, and each other.