Green Sanderson Family Foundation Announces Donation Matching Program, Contributes $1 Million to COVID Relief

TORONTO, August 3, 2021 – Greenrock’s COVID-19 Relief Fund has now surpassed $4 Million courtesy of a new matching program by the Green Sanderson Family Foundation (GSFF). The foundation announced today it will pledge $1 Million to pandemic relief, of which $600,000 will be matched dollar for dollar with giving to charities previously funded through Greenrock’s IMPACT Committee and the Greenrock Charitable Trust.

Donna Green, MSM, the founder of Stella’s Place and a well-known philanthropist in Toronto, felt inspired to contribute to Greenrock’s COVID-19 Relief Fund as many of the charities aligned closely with her personal values.

“Community-based charities continue to be in great need and it’s an honour to be able to support so many important recipients during these difficult times while also partnering with Greenrock’s IMPACT charitable programming,” explains Donna. “Together, we are really making a difference in our communities.”

Greenrock recently donated a further $ 1 Million to over 50 Canadian charities as part of its latest COVID-19 Relief Fund tranche. Several months of careful deliberation and planning were spent to create a strong balance of charities – both local and national – all with the intent of making the strongest community impact.

As part of the GSFF matching program, donations to the following charities were matched dollar-for-dollar with contributions from the Greenrock Charitable Trust:

Black Health Alliance, Caribbean African Canadian Social Services, Ontario Native Women’s Association, Toronto Council Fire Native Cultural Centre, Delta Family Resource Centre, Anishnawbe Health Foundation, SickKids Foundation, Variety Village, Child Development Institute, Children’s Aid Foundation of Canada, The Toronto Children’s Breakfast Club, Daily Bread Food Bank, Food Banks Canada, Building Roots, Black Creek Community Farm, Second Harvest, Fort York Food Bank, Sherbourne Health, Michael Garron Hospital Foundation, St. Joseph’s Health Centre Foundation, St. Michael’s Hospital Foundation, Sunnybrook Foundation, Sinai Health Foundation, Casey House, Lesbian Gay Bi Trans Youth Line, QMUNITY, The 519, Stella’s Place, Haven Toronto, SPRINT Senior Care, Sunshine Centres for Seniors, Albion Neighborhood Services, The Neighbourhood Group/St. Stephen’s Community House, Scarborough Centre for Healthy Communities, Sistering, Out of the Cold Foundation, Eva’s Initiatives for Homeless Youth, Covenant House Toronto, Interval House, The Redwood, Women’s College Hospital Foundation, Dress for Success Toronto

In addition to the matching program with Greenrock, Donna selected several other local charities to receive contributions through GSFF, including the Indigenous Peoples Resilience Fund through Community Foundations of Canada, SKETCH Working Arts, Sheena’s Place, North York Women’s Centre, Art Starts, Regent Park School of Music, Native Earth Performing Arts, and Young Voices Toronto.

Greenrock’s COVID-19 Relief Fund Soars to $3.5 Million

TORONTO, June 7th, 2021 – Greenrock, which was recently named Property Manager of the Year by the Canadian Federation of Apartments Association, is not slowing down the momentum of its pandemic support measures… Greenrock announced today it will donate a further $1 Million to 55 Canadian charities.

“It is a privilege for us at Greenrock to work with so many charities making an incredible impact on the front line of our country’s COVID relief efforts, especially during this tense third-wave. We look forward to seeing the positive results of these donations in the coming months for both our residents and community members,” says Barry Green, Greenrock CEO.

Greenrock will award the funding to the following charities in the respective categories:

Food: Building Roots/Growing Neighborhoods Foundation, The Toronto Children’s Breakfast Club, Daily Bread Food Bank, Food Banks Canada, Black Creek Community Farm, Second Harvest, Fort York Food Bank, St James Town Community Co-op through CanadaHelps.

Shelter/Security: Albion Neighborhood Services, St. Stephen’s Community House, YMCA of Greater Toronto, Scarborough Centre for Healthy Communities, Sistering, Out of the Cold Foundation, Eva’s Initiatives for Homeless Youth, Covenant House Toronto, Haven Toronto

Healthcare: Sherbourne Health, University Health Network, Michael Garron Hospital Foundation, St. Joseph’s Health Centre Foundation, The Princess Margaret Cancer Foundation, SickKids Foundation, Doctors Without Borders, St. Michael’s Hospital Foundation, Sunnybrook Foundation, Toronto General & Western Hospital Foundation, Humber River Hospital Foundation, North York General Foundation (Front Line Worker Support), Sinai Health Foundation

Senior Support: SPRINT Senior Care, Sunshine Centres for Seniors, The Neighbourhood Group

Women Support: Interval House, The Redwood, Women’s College Hospital, Women United (United Way Greater Toronto), Dress for Success Toronto

Child/Youth Support: Variety Village, Child Development Institute, Kids Help Phone, Children’s Aid Foundation of Canada

Black, Indigenous and People of Colour (BIPOC) Support: Black Health Alliance, Caribbean African Canadian Social Services, Ontario Native Women’s Association, Toronto Council Fire Native Cultural Centre, Delta Family Resource Centre, Anishnawbe Health Foundation

LGBTQ2S+ Support: Casey House, Lesbian Gay Bi Trans Youth Line, QMUNITY, The 519

Mental Health: CAMH, Stella’s Place

Arts and Culture: Art City in St. James Town

To date, Greenrock’s COVID-19 Relief Fund encompasses $2.3 Million in charitable contributions and $1.2 million in direct resident support. All Greenrock-managed suites received $600 of grocery gift cards to help towards their household expenses and a last month’s rent (LMR) program was created for residents to use their LMR as a credit towards upcoming rent payments.

The Greenrock IMPACT Committee continues to meet on a weekly basis to plan upcoming support measures for residents and community members. Greenrock extends its thanks to the IMPACT Committee for their hard work and to the trustees of the Greenrock Charitable Trust for their support in making these initiatives possible.

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About Greenrock IMPACT: The mission of Greenrock IMPACT is to build stronger, healthier, and environmentally sustainable communities while celebrating cultural diversity and promoting human rights across Canada through a variety of annual initiatives, volunteer programs, and donations. During the pandemic, Greenrock IMPACT has focused its efforts on COVID-19 relief initiatives. 

About Greenrock: As a third-generation family business dedicated to delivering an exceptional client experience, Greenrock provides expert asset and property management services, property repositioning, sustainability, development, investment management, and Family Office Services. For more information, please visit our website.

For Media Enquiries: Please email Greenrock’s Communications & Social Media Manager, Sarah Cowan, at scowan@greenrockreal.ca

Greenrock’s COVID-19 Relief Fund Exceeds $2 Million

The season of giving is upon us, and with no clear end in sight for the pandemic, Greenrock extends further support for its residents and community members through donations and gifts.

Greenrock IMPACT announced in June 2020 the recipients of its $1.5 Million COVID-19 Relief Fund, which included $900,000 of donations to charities across Canada and $600,000 of grocery gift certificates between April and June 2020 to assist with residents’ household expenses.

Greenrock recently added a further $600,000 of resident support, bringing the fund’s total to $2.25 Million. All units in Greenrock’s 2000-suite portfolio will receive additional $100 grocery gift certificates in each of October, November, and December 2020.

“These unusual times have affected so many of us and we want to help those who have made their home in our buildings,” says Greenrock’s Chief Operating Officer Justin Taylor.

Many residents have reached out thanking Greenrock for its generosity, noting that with rising food prices and unsteady incomes, the extra grocery money is a big help. Some even passed part of their gift forward as an act of kindness and donated the money to local food banks.

Aside from the COVID-19 Relief Fund, Greenrock’s charitable support will carry on this holiday season through the 2020 Greenrock IMPACT Resident Donation. The five charities on this year’s ballot with the most votes by residents will each receive $20,000. The winners will be announced during a virtual ceremony in the coming weeks. Visit Greenrock IMPACT’s web page for more information about the annual resident donation program.